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Building And Expanding Your Customer Base by Terry Long
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Building And Expanding Your Customer Base |
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Internet Marketing
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As a marketing professional, I believe that the key to success for local business is having a great marketing plan. Unfortunately, many business owners are not quite sure how to go about creating a great marketing plan. This is understandable. In most cases, the local business owner focuses on the daily operations of his or her business and has expertise that is focused on that area. Marketing is often haphazard and consists of small ads, the Yellow Pages or window signs. Good news! I have found a great marketing tool at http://buzzingpeople.com/marketing-businesses/. This is what I like to call community oriented marketing, because it is truly designed to help everyone in the community. Local business owners make up the backbone of their communities; they, along with their children and other family members, reside in these communities; they employ community members; they provide needed goods and services. They do all of this while remaining accessible to and accountable to the community in which they live and work. This state-of-the-art marketing system not only leverages this into further success for the local business owner, it also helps the business owner to further serve his or her community. What is the benefit to the community? Well, to start with, when there is success for local business, that success benefits the community. A struggling business does not hire new employees; a shuttered business can reduce the surrounding businesses’ chances for success. Of course, this unique marketing system from http://buzzingpeople.com/marketing-businesses/ does not just stop with increasing the sales of local businesses. Members of the community receive discounts from local businesses that are participating in the “buzzing people” marketing campaign. This gives local consumers the means to stretch their dollars further and to develop “brand” loyalty to the business. It also keeps money local. Encouraging members of a community to buy local whenever possible isn't just a good marketing strategy, it's a good humanitarian strategy. How do schools benefit? Schools receive money and equipment. Today, most school districts are experiencing serious budget cutbacks that threaten their ability to provide students with all they wish to. This equipment means the world to these schools; the money frequently means even more. The rewards program also means that the kids are happy with new gear that includes iPhones, droids, sports swag, and other cool stuff. How do local businesses benefit? First of all, success for local business that is derived from community building is the kind of success that will be ongoing. The people at http://buzzingpeople.com/marketing-businesses/ have developed a marketing tool that local business owners can feel great about employing. Second, local business owners gain the benefit of increased patronage due to the discounts that they offer. This marketing plan has aided more than five hundred businesses in the state of California. It is going nationwide very soon. For a reasonable fee, local business owners who take advantage of this opportunity will not only benefit themselves, they will benefit their communities. These communities in turn will guarantee that local businesses will be successful for years to come. This marketing program is, quite literally, a win-win-win! Success For Local Busienss,
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