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The task of renewing a broadband contract is growing progressively more complex by the year. Very little in this world remains static, and with the pace at which Internet technology is progressing, many people can feel intimidated and overwhelmed when it comes to the daunting task of choosing from the numerous broadband options that are available. Recent statistics show that UK Internet users are growing increasingly dependent on the world wide web for a whole host of reasons. Many are using the Internet for gaming purposes and for other forms of entertainment, such as downloading films, whilst others are relying on the Internet as shopping-source. This usually means that UK consumers are constantly demanding better download speeds and higher usage packages, with service providers doing everything that they can to meet the requirements. Fibre optics are now more commonly available, with major companies like BT and Virgin Media investing in fibre optic infrastructure. This is having a dramatic effect on download speeds for users that have converted to the new technology. BT Infinity users, for example, are reporting a significant increase in download speeds, some saying that the service is three times faster than their former cheap broadband connection. As fibre optics are a comparatively new development, the service is not available everywhere. So, whilst others are aware of the advantages of this technology, they do not necessarily know whether their area is covered, and who covers their region. The task of phoning the various service providers to clarify which of them are operating within a certain geographic region would not take a huge amount of time. However, this is assuming that the asker is fully aware of all of the choices available. BT has launched a massive TV campaign advertising their cheap broadband and TV package offers, therefore increasing awareness of their services. With Virgin Media not advertising as broadly, consumer awareness regarding this company is therefore likely to be lower. Fortunately, the Internet itself is able to assist many people in finding a cheap broadband package, and the most suitable provider, for their specific demands. There are a number of excellent comparison websites such as www.billscomparison.com that provide in-depth information regarding all the major products and services available in the UK. These sites are frequently updated to ensure that the information provided is current and up-to-date.
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