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With the Diamond Jubilee and the Olympics marking the summer of 2012, it looks set to be a year of parties in Great Britain. And, coincidentally or not, this season’s fashion trends reflect that too. From high street shops to designer boutiques, hangers are dripping with shiny fabrics, sequins and glamorous party outfits. Want to get in on the trend? Here’s a quick guide to how to glam it up this season. Baz Luhrmann’s long-awaited film of The Great Gatsby won’t be released in UK cinemas until December 2012. But in anticipation, designers have seized upon the 1920s glamour epitomised by F Scott Fitzgerald’s story and filled their collections with Gatsby-inspired clothing. To really pull off this look, avoid the predictable 1920s black flapper dresses. Instead, focus on dropped waists, tassels and long beads. Look for knee-length dresses with square or deep cut V-necklines in beige or black and white (rather than black or white). And rather than all-over sequins, select pieces with small sequinned areas for a more sophisticated nod to the roaring twenties. A much more season-appropriate way to dress up this summer is with floral prints. From small delicate daisies to huge sunflowers, floral prints are a mainstay on dresses and skirts for 2012. If you’re going to a wedding this summer, a floral print maxi dress is the perfect seasonal outfit. If you’re looking for something a little more fitted, go for a floral print peplum or bodycon dress instead. And for a more androgynous vibe, choose a floral printed jacket and skirt combination and wear with brogues. If you’re trying to create a summer look that’s not as overtly-girly as floral print but still has a touch of sophisticated femininity, give paisley a try. While floral print graces many party dresses this summer, paisley is a firm favourite on trousers and pyjama style tops, so it’s perfect for a swanky cocktail party or work do. Alternatively, large lace is in vogue, particularly on dresses but also on coats and skirts. And if you really want to go glamorous this summer, think of sapphires and emeralds. Shiny green and blue fabrics are an on-trend way to dress up this summer, so there’s no need to shy away from satin. It’s a great excuse to go to fashion extremes, as some designers have already demonstrated: while Armani concentrated on demure satin in his spring/summer 2012 collection, design house Theory by Olivier Theyskens has wowed the fashion world with his emerald-coloured cellophane trousers. It’s probably not a look you’ll recreate at home but is certainly an attitude to aspire to when conjuring up a glamorous summer outfit. Jesse Wallace writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
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Party dresses, glamorous summer outfits, The Great Gatsby, 1920s glamour, floral print dresses, paisley print, lace dresses, Armani, Olivier Theyskens,
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