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The entire theory of the advertising and sales is to fool with the psychology of the consumers. With any expedition, efforts should be made to make it so effective that the decision making of the customer is completely in the favor of the enterprise. There are several tricks to manipulate the state of mind of the consumers, which will be utilized by not just an average sales person, but can be used by greater firms. Although they are used without warning, there is no set list. Mutual exchanging is the first and influential trick. The business can start with giving something for free to the prospect. He will take it for the first time, but from next time he will feel appreciative and will try to pay back the favor. Offering the products for free first can do this. And if the customer is satisfied with the material, he will purchase it for himself next time. A number of salespersons get mixed up with this fundamental. For example, it is powerless and erroneous according to this principle, to cite 'Spend above $25 and get a free t-shirt'. The proposition is not absolutely free; the customer has to waste something to get the free products. The product being given should be entirely free without any strings to be carried out. For example, the line 'Get the newest eye shadow absolutely free' will do the trick. If the product is really good, they will purchase it the next time and might even think of buying other cosmetics. The next tip is to state something as of high value, but the company should acquire only small or no amount in manufacturing it, like info. It can fascinate the purchaser by saying that the information provided to them is a big secret and is not known to anyone at all. But several mess it up, by saying that they are supplying very beneficial information, but it turns out to be another ad. Another illustration is giving out a no cost sample to the targeted customers. Again the error made here is that companies distribute samples of poor value or returned products. This certainly lowers the consumers affection towards the product and he will suppose that's the way the product is and won't go ahead to purchase it. Apply words, which initiate prompt motion, like 'Limited time offer', 'Offer ending soon', and 'Offer until supplies last' are really persuasive. The prospect gets the sense that the offer will end rather rapidly as the products are limited edition and he should go out and purchase it at the very first chance. This functions great specifically with customers who have an attraction in collecting antiques, souvenirs and anything that are not effortlessly available. Tricking the consumer in making a commitment is another next good concept to increase sales. The trick is to make the consumer take little steps toward the goal, without perceiving it. Like when the prospect requests for some info, present them with the accordant information for free and make them fill a form and take contact info from them. This is like committing to get offers and facts about products in the future. Do not advertise in this step. In the next step ads about products and services can be sent to the prospect to the address supplied by them. Using surveys is another example. Lottery is another good concept. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the consumer in future. In the above practices it's highly important to not to advertise in the first step. Only after getting the customer's contact info, should promotional mails be mailed to them. Long ads that are promoted in the newspaper are a little twist to this trick. If the prospect invests time to read the complete advertisement, he has committed and will undoubtedly respond to the ad. There are a lot of different ways to sell your products online and offline. You can make a solid business plan for your business, products, or services. Or if you are new to this, you can learn how to make money with very little startup costs.
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