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As per many search engine optimization professionals and webmasters, it’s a lot more than just links from pages of other websites, and is a dominant factor in modern organic search optimization strategies. Link velocity technique is an organic SEO strategy with a history of success and can definitely provide your site with long term ranking positions. In simpler terms link velocity is the accurate measure of how many back links website is gaining or losing within a specific duration of time. The number of backlinks that your website has successfully indexed or de-indexed over week long duration is the actual link velocity for your site. It is quite unfortunate that a considerable number of search engine optimization professionals are still not familiar with link velocity and that has forced a number of websites to get penalized or moved to sandbox when Google Panda, the spam booster software from Google was introduced in the market. Link velocity and search engine optimization Link velocity along with the sources and analytics are the three most important factors in modern organic and off the page search engine optimization techniques and generally refers to the speed with which new links are generated for your website. This might provide the webmasters and search engine optimization professionals with some valuable and vital information about your site. Over the past few years the web has changed a lot and now it resembles more with a live web instead of a static document web. With the advent and rapidly growing popularity of social bookmarking and real time social networks the whole situation has become much more complicated. There is no doubt that the time for which a website is on air is a genuine proof of its trustworthiness but at a time when live and real time update of web pages is extremely common then a slow inbound link velocity may very well indicate that your site is containing stale content and require to be updated on an immediate basis. Google Panda is the latest enhancement in Google search feature which is capable of identifying those particular websites that use a lot of artificial backlinks to improve their ranking in search engine results. It can also identify websites that has accumulated a malicious amount of commendations within a very short period of time. With the introduction of Google Panda the process of building up backlinks has all the more complex and link velocity has become one of the most important components in modern organic search engine optimization techniques. In order to look into the authority as well as trust of a particular website Google Panda starts with the link velocity of that particular site and that has increased the importance of link velocity by a considerable degree. Building up inbound backlinks is no more the simple process of creating them in a high response website but the webmasters are also required to take care of the consistency of third party website commendations that your site receives over certain duration of time.But at the same time in an environment where live and real time update of web pages is very much possible bursts of links can also be an indicator of fresh content updates and this has put search engines like Google in a tight corner for determining the relevance of a particular link. This has led to a situation when Google must consider the criteria that it uses to reevaluate relevancy of content as the freshness of the content cannot be underestimated and sudden link bursts must be considered as long as they look like naturally viral. Evaluating the source of the link is becoming extremely important for the search engines because everything is aimed at cutting down the involvement of link firms and paid directories and backlinks from only the trusted sites is evaluated. Now it is the consistency and regular pattern of link velocity that Google or other search engines value most to determine the authenticity and trustworthiness of any particular website and that is why taking special care of the link velocity of your website especially during the initial stages of your off the page search engine optimization campaigns is extremely important to build up trust and authority that plays a very vital role to determine the SERP or Search Engine Result Page ranking of your site. Link growth velocity analysis With Competitive Link Velocity or CLV analysis it is possible to compare the link growth velocity of your site with that of your competitors over a fixed duration of time and this has contributed more to make link velocity a more important factor in modern search engine optimization techniques SEO strategies because it is found to be extremely helpful to make you understand how effective is your present link growth is for a competition what should you do for a better ranking in the search engine result pages. With competitive link growth velocity analysis it is really possible to generate a report in the heat-map style which will allow the webmasters and SEO professionals to have a clear understanding of link and domain popularity along with all the details associated with text and images as well as negative link spikes or dropped links. This particular type of link velocity analysis allows web professionals to understand historical changes made to the link profile that is the types of links that a particular domain has created or deleted over a period of time. But before you start any kind of link building program for your website or blog it is really important for you to define the exact number of inbound links required by your site to achieve the kind of online presence that might be enough for your business. For the first few weeks after launching your new website manual link building like joining forums, or posting comments in blogs and social networking site is considered as best and it is only after that that you should opt for automatic link building tools that can create a powerful link chain for you involving an appropriate number of relevant websites. At certain time as a website owner you are required to work out on your link velocity considering each and every site independently under the light of a few important factors like the age of the website under consideration or the number of real visitors that it has received within a certain interval of time. The amount of content on the site along with the “Meme” ability or the X factor are also taken into consideration and this “Meme” ability or the X factor is considered as a very tricky part of modern and organic search engine optimization techniques. The “Memes” is actually a way of describing certain things that have just come in or out of the dominant fashion and can really play a vital role in improving your site’s ranking in the search engine result pages. Applying your common sense is the best way to determine the actual number of backlinks that your site need over certain duration of time so that you can have a steady flow of traffic for your website. 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