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70% OF PHASE 1 SOLD AT WEEKEND PREVIEW HAUS@SERANGOON GARDEN - BUYERS REDISCOVER THE CHARMS AND LUX by daisy torson





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70% OF PHASE 1 SOLD AT WEEKEND PREVIEW HAUS@SERANGOON GARDEN - BUYERS REDISCOVER THE CHARMS AND LUX by
Article Posted: 07/31/2012
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70% OF PHASE 1 SOLD AT WEEKEND PREVIEW HAUS@SERANGOON GARDEN - BUYERS REDISCOVER THE CHARMS AND LUX


 
Real Estate
The bar for landed living has been set a notch higher as City Developments Limited (CDL) and joint venture partner Hong Realty (Private) Limited unveiled its latest development, HAUS@SERANGOON GARDEN during the weekend. The well-loved Serangoon Gardens residential enclave, long known for its quaint and tranquil surroundings, will house 97 terraces which offer homeowners the things that matter most – luxury, space and convenience. At the weekend preview, 28 out of 40 units launched (70%) in Phase 1 were sold. Prices begin from S$2.4 million for a 1,615 sq ft land intermediate terrace unit, and start from S$2.8 million for a 2,284 sq ft land corner terrace. The profile of buyers comprised mainly professionals – 75% were aged 45 and above, while the rest were in their mid-30s to 40s. About 40% of the buyers already reside in the vicinity presently. With landed housing space becoming increasingly rare, and even more so in well-established neighborhoods, HAUS@SERANGOON GARDEN is set to attract those who value the eccentricity and prestige of living in charming Serangoon Gardens. Within the grounds of this exclusive estate, a serene atmosphere awaits as the roads are flanked with lush landscaping to create a picture-perfect welcome. Comprising 18 corner and 79 intermediate terraces, all houses at HAUS@SERANGOON GARDEN are two-stores high with an attic and basement. Personalization is the key at this unique development and buyers are spoil for choice. They can select from two architectural facades: Zen Haus and Cosmopolitan Haus. The former offers a pristine and minimalist outlook while the latter is understandably chic. Most home buyers can customize their front porch into a garden, or opt to turn it into parking space for two cars. Select corner terraces will also have pool facilities. Each terrace is generously proportioned, affording homeowners the luxury of expansive space with high ceilings. The houses comprise five good-sized bedrooms mostly with en-suite bathrooms; a family/entertainment area which can be converted to a personal home theater, library or home office; spacious, seamless living and dining room space; as well as an open riser staircase that allows natural light to permeate through. In addition, the highlight of the attic level is the open roof terrace, where homeowners can either relax in the privacy of their own jacuzzi or transform this space into an outdoor extension of the family area to host gatherings and private parties. All the houses are oriented in a North-South direction optimized for exposure to breeze. Luxurious home fittings and sleek finishes from Hansgrohe and Duravit; together with a fully-equipped dry and wet kitchen decked out in appliances like a wine chiller, dishwasher and refrigerator from trusted brands like Bosch and Mitsubishi, complete the unrivaled luxury living experience of HAUS@SERANGOON GARDEN. In terms of convenience, the development is situated close by malls such as nex, as well as Serangoon Garden Circus, and Ang Mo Kio and Bishan Town Centres – all of which offer an array of amenities. The CTE is also easily accessible, and it is well serviced by public transport, being located nearby Lorong Chuan MRT on the Circle Line, Serangoon MRT on the Circle and North-East Lines and Serangoon Bus Interchange.Strategically located in the vicinity are also popular schools such as CHIJ Our Lady of Good Counsel, Rosyth School, Kuo Chuan Presbyterian Secondary School and Nanyang Junior College. International institutions like the Australian International School, Stamford American International School and Lycée Français de Singapour are also within close proximity, bolstering the attractiveness of HAUS@SERANGOON GARDEN with foreigners and raising its rental potential. CDL is familiar with the Serangoon Gardens area, having launched Goldenhill Villas, a freehold terraced-housing development in 2004. This highly sought after neighborhood enclave has also seen a steady appreciation in prices over time. Besides promising to be a quality landed home, HAUS@SERANGOON GARDEN also has the honor of being the first ever landed housing estate in Singapore to win the top-tier Building and Construction Authority (BCA) Green Mark Platinum award. Designed with environmental sustainability as a key consideration, the development extensively uses both passive and active green building approaches to ensure a comprehensive sustainable design from the onset. The result of this means home owners of HAUS@SERANGOON GARDEN – depending on individual lifestyle and utility usage patterns – stand to achieve up to 40% utility savings for each typical terrace house. Every unit comes with a 1 kilowatt-peak photovoltaic (PV) system installed on its roof. This generates solar power that off-sets the grid electricity consumed by appliances such as the refrigerator provided in each house. In support of the Singapore Government’s initiatives for green transport to reduce carbon emissions, and to cater for an anticipated demand in Electric Vehicles (EV), each house will also come equipped with a socket outlet suitable for EV charging. Mr Chia Ngiang Hong, CDL’s Group General Manager, said: “Landed housing space is becoming increasingly scarce; even more so in mature estates such as the popular Serangoon Gardens residential enclave. Buyers recognize that HAUS@SERANGOON GARDEN is not only attractive in terms of its location and convenience, but also in the tastefully finished branded interiors and choices for personal preferences that cater to different lifestyles. We are not just building another development, but are looking to raise the bar to redefine the charms and joys of landed living.” For sales inquiries, please visit the HAUS@SERANGOON GARDEN show suite along Serangoon Garden Way or call (65) 96322058. The show suite is open from 10am to 7pm on weekends and 11am to 7pm on weekdays.


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