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Over the past decade, Google has become the leading strength on the web, handling over one billion search requests per day. However, Google’s web supremacy only spreads to desktop PCs, which are slowly being swapped by mobile devices, with over 3 times more mobile devices than desktops being sold each year. The Android is Google stratagem to encompass its reach into the quickly mounting mobile market. The open source attribute of Android is Google’s exclusive marketing point. Google accepted that the mobile practice on the most part is lower to the desktop experience due to the limitations placed on mobile application developers. Apple, the builders of the iPhone have been known to reject to support third party programs because they substitute integrated features of the iPhone. Android is an entirely open platform that will let mobile apps developers to generate applications that call upon the usage of any of a handset’s core features. Android also targets to give developers the tools to modernize by consenting applications to combine information from a multiplicity of sources such as the internet or other mobile device users. Mobile apps developers are generally forced to acquire code-signing certificates, which cost both time and money. With Android apps programming, developers will be able to install any application they develop promptly. The drop in development costs will open up the market to new developers. Since Android’s victory centers on how third party developers counter to the open system, the more developers able to develop for the system, the better for Google. Although smaller screens stance a challenge to advertising space, mobile devices also bid new opportunities, as due to their mobile geo location based advertising can be used to market proximate amenities to prospective customers. For all the promise of Android apps development, there are numerous blockades to its success, some of which have already begun to disturb its chances of success. The major barrier to Android’s success is the laziness with which network providers are embracing Android devices. Mobile network providers may also be unwilling to enter into business with Google because numerous applications developed for Android completely evade their services causing in a loss of revenue. The biggest example of this is Google Voice, which permits users to send text messages over their phone’s data plan. Google Voice deals what is essentially free text messaging. On the other hand, some manufacturers feel that the an open source mobile operating system lurks their own per-packaged applications as network operators and users will be capable to completely re-customize an Android phone, interpreting manufacturers’ own applications useless. Android has satisfied part of the assurance it had when it was first revealed.It has lead to new and groundbreaking applications being developed and endorsed more developers to enter the market.
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