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The conjoined gold arches of McDonald’s. The peace-sign like icon of luxury car brand Mercedes Benz. The simple check mark of fearless sportswear brand Nike. Clearly, logos are not just whimsical graphics. They are graphical representations of what your brand is all about. You will hear marketing managers or CEOs getting infuriated when their logos are distorted or used inappropriately. This is how serious logos are. If you’re thinking of starting your own business, having your own iconic visual avatar should be your first priority. Of course, you will hire a graphic designer to do this for you, but you should be able to tell whether a logo is badly made. Below are the dos and don’ts you should keep in mind. Simplicity Draws Attention Graphic designers may become too artistic and may make something exaggerated for your logo design. Therefore, it would be favorable if you get involved in the design process. Don’t get too excited with cool font designs and limit your font use to two at a maximum. Colors may be inviting but don’t make it too colorful. Starting with a black and white design is the common practice, and then you may experiment with colors. Lastly, avoid using complex designs. When your logo is reproduced in small sizes, it will lose its details and may make it outrageous. Exceptionally Timeless The main reason why you use a logo is for your business to get recognized and remembered easily, but you don’t want people to remember how hilarious or boring your logo design is. Making a memorable logo means creating something that people can easily recognize as your business’ identity. We are Logo Design Company in UK providing logo as per your brand required. Your logo should be distinct and not an imitation of a popular symbol. Most importantly, your logo should stand the test of time and should still be effective decades from now. That’s what you call timeless. Adapt to Versatility Don’t add anything, such as tagline, address, phone numbers, etc, on your logo. Don’t think of it as a branding. Your business taglines may change from time to time or you may move to a different address and change contact information. You don’t want to alter your logo design just to accommodate these changes. You can have all the advantages of Logo Design Services UK with us. It will only be advantageous if you create a vector graphic design of your logo. Vector graphic allows you to reproduce your logo in any sizes without losing its quality. This will make your logo versatile all over the web.
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