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Online recommendations are becoming a major influencer in e-commerce. More and more people are turning to review sites before they are making purchases of goods or services. This is especially true of people looking to purchase automotive products. According to eMarketer, almost seven out of ten people purchasing cars in the last six months used to online recommendations to research and inform their car purchases. That is why it is so important for dealerships to be on online recommendation sites. More importantly it is important to ask for consumers to post online reviews. Often times consumers, even if they have had a pleasant experience at your dealership, will not post reviews online. But by encouraging your consumers to post positive reviews you can reap these benefits that come from positive recommendations: Positive Word of Mouth Advertising This is the most obvious and immediate effect of encouraging a dealership’s consumers to post reviews online. If your dealership provides quality products and service then positive recommendations online should be a natural extension of your excellent service. But sometimes consumers won’t write recommendations online. That is why dealerships should urge their consumers to post recommendations online on your social media sites, review sites like Yelp, or on your website if you have an option to do so. Having consumers post encouraging reviews online will create positive word of mouth advertising for your dealership. This is a powerful tool as most consumers are more likely to trust what others say about your dealership as opposed to what you may say about your dealership online or through advertising channels. Having positive word of mouth recommendations online is doubly powerful as it has been shown that more and more consumers look at the reviews of a dealership online before making a purchase. That is why it is so beneficial for dealerships to encourage their consumers to post reviews online, so that they may benefit from the positive word of mouth advertising that results from positive online recommendations. More Content for Websites Another way that dealerships may benefit from encouraging their consumers to post online reviews is that recommendations make good content for dealership websites. The best way to put positive reviews on your site is to either set aside a page on your website specifically for recommendations, or by putting one or two different recommendations on each page of your website. In order to do this, go through your dealership’s separate review site pages – on sites like Yelp or Dealerrater.com or on your dealership’s social media pages – and compile the best reviews you find. You can then put those reviews on your site. You can also create a form on your website for consumers to send positive reviews directly to you. You can then take those reviews and put them on display on your website. By putting positive reviews on your site you can show the future consumers, upfront, the positive reviews your dealership has gotten in the past. This creates an easy to find reference guide for your future consumers. These reviews also capitalize on the goodwill that these reviews create, enticing future consumers to do business with you. Online Recommendations Drive Sales This is the most important reason why dealerships should encourage consumers to post online recommendations and why they benefit from those recommendations. As mentioned above nearly seven out of ten people refer to online reviews when researching dealerships and car purchase. Of those people half said that the reviews helped them confirm their dealership choice. Online recommendations are helping people find dealerships. As more and more people are referring to these reviews before making automotive purchases, it becomes more and more important for your dealership to have a space – or spaces – for consumers to post online recommendations. By encouraging consumers to post recommendations online your dealership will be able to generate positive word of mouth advertising. These recommendations will lead more people to research your dealership, resulting in an increase in sales. Online recommendations are a powerful tool in today’s marketplace. Encouraging your consumers to post positive online recommendations will greatly benefit your business in the way of increased word of mouth recommendations and, eventually, sales. With so many people saying that they look at online recommendations before making a car purchasing decision, can you really afford to not encourage your consumers to post recommendations about your dealership? Behlmann is your full-service conversion van dealership located in St Louis, providing new and pre-owned conversion vans and custom vans. If you are searching for St Louis conversion van or explorer van St Louis, you should visit our dealership. Also our factory-trained service technicians have the latest information to keep your explorer conversion van running at peak performance.
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