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YOKOHAMA, JAPAN - June 4, 2012: Triple Olympic gold medalist andmulti world record holder Usain Bolt can run 100 metres in 9.58seconds. He also discovered that when driving the Nissan GT-R hecan accelerate from 0 to 100 km/h in 2.8 seconds. So the Olympicgold medalist and world's fastest man bought the GT-R. Nowwhen he's not running, he still has the capability to gofast. Really fast. Nissan has launched its first-ever global brand campaign, includinga series of airport billboards featuring Bolt and his Nissan GT-R.Titled "WHAT IF_", the campaign features iconic Nissanproducts and technologies that represent Nissan's innovationsthat excite. An association between Usain Bolt and Nissan came quite naturally,since he has been an owner of a Nissan GT-R since 2009. "I was looking on the Internet and I came across the NissanGT-R, and they (automotive media) were saying it was the beststreetcar ever made," said Bolt. "Nissan GT-R is a wonderful car and perfect for me. I loveeverything in it. I enjoy driving it, and I feel completely safe,and that is the key thing for me." Nissan believes the "WHAT IF_" campaign has the legs togo the distance and announced that it has signed Bolt as its globalfrontman. In this high profile multimedia campaign, Nissan isprovoking consumer curiosity with intriguing headlines, visuallyarresting imagery and innovative installations. This first adfeaturing Bolt and the Nissan GT-R will appear in major airportsaround the globe on June 1. The campaign, which will eventuallyreach all major international airports, was developed and ishandled by Nissan's global agency, TBWA. This campaign is the first activity of Nissan's newly-formedglobal marketing organisation that was tasked last year toaccelerate the company's brand power in support ofNissan's Power 88 mid-term business plan. Nissan'sPower 88 plan includes unprecedented investment in new markets,products and technologies to raise its presence across the globe.This campaign will boost the already-strong momentum achieved inkey markets around the world. The experience will be extended online with deeper storytelling andshareable contents. A dedicated global facebook fanpage uncovers astrong association between Nissan GT-R and Usain Bolt, and otherstories. These contents will be communicated beyond the globalfacebook page using an innovative dynamic content distributiontechnology. The campaign is set to run multiple years, deliveringNissan's unlimited and surprising innovation stories.Messaging will be constantly refreshed to surprise and continue todeepen the understanding of Nissan's human-centric approachto innovation. Another Nissan innovation, the Nissan LEAF'sremote-charging capability using a smartphone application, willalso be featured in the brand campaign advertisement that startstoday. We are high quality suppliers, our products such as China Dimmable Led Light Bulbs , 3528 SMD Leds for oversee buyer. To know more, please visits Led Diode Resistor.
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