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SEM services or search engine marketing is a type marketing involving the Internet. SEM mostly helps to promote the different types of websites, mostly commercial, by increasing the website’s presence and visibility in all search results of major search engine page. To increase a website’s presence, optimization and advertising in both online and off-line pages is necessary, including paid inclusions, paid placements and contextual advertising. This is of different nature based on the type of context. Link building services are entirely developed and based on the requirements of the user and customers serving their needs. These links are actually a collection of all types of Internet sites and directories of different natures, which are very high in value and usage. The sites, which do not have any particular theme or purpose, are avoided and not included in the link. The sites devalued by popular search engines are also avoided. Hence, those sites ultimately have no value in marketing world. SEM services can be the connecting term for various means of marketing and advertising. It uses the phenomenon of search engine optimization, which performs the job of rewriting and adjusting the content of different websites, ultimately increasing the ranking of the web page in the search engine results. They are mostly focused on the components of paid nature. Investments are made every year on these unique marketing services, and several SEM vendors have raised their presence in the last few years, showing their popularity and usefulness. Link building services help to increase the quality, market value and reputation of websites from the point of view of search engine results pages. These are well indexed in all search engines and promise to provide the users the maximum quality possible. Contextual link building services are a means for promoting one-way services. Contextual links are mostly advised here, and context based links are promoted widely. Contextual link building services increase the ranking and reputation of the links, leading to popularity of the particular link. The methodology of these services is very easy and, therefore, widely accepted. The main algorithm of these services is a vigorous research of keywords and analysis. Then, saturation and popularity of the website is studied and analyzed. User reviews are also studied in addition to usage pattern. There are several tools incorporated as well. Fees are mostly collected for inclusion within the pages of search engine companies. The fee structure varies according to search engine popularity. Another modern aspect of these services is social media marketing, which influences and advertises products to customers through various social networking sites. Business is proved to increase with the implementation of these services.
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SEM services, Link building services,
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