Although your company can still feel the heat of the summer and the holiday season is just around the corner. Crush shipping and delivery controls typical of November and December will put new demands on your resources. But you can make the most of the season by examining some of the trends in e-commerce is higher. One or more may be how customers will make holiday shopping this year. • Independent shops. Sites like Etsy changed Instructables Artfire and imagine how "ordinary people" to sell their products online. No more small businesses related to commercial sites like eBay or Amazon great, on the contrary, they take their brands on sites that are interested in consumers already drawing to browse and buy. And it is not only the arts and crafts to go that route. Some consumer goods such as consumer electronics, housewares, and appear on the independent retail locations. • DIY e-commerce. For retailers who want to circumvent the competition for retail stores and services such as Shopify allows them to build e-commerce store special. Design and caddies content, unlimited bandwidth and other professional services transferred look and feel of these sites, allowing their owners to compete with large retailers and other Etsy. • Read welfare. Facebook group, Twitter and Pinterest were other social networks for business. They facilitate the reputation and credibility of time before the treatment takes place. In 2012, the trend of social media on the rise of e-commerce to social donation, which allows users to buy and send gifts through their financial statements. The media reported treated per day, and retailers "are aware that social gift gives them the opportunity to enter the target buyers paying peanuts compared to traditional advertising methods." • mom and pop sites. It has a small shop in the corner of the digital. Even consumers are inundated with coupons and promotions related to supermarkets and sites, and "mom and pop" effect a small business and personal attracts attention. Can mom and pop targeting local consumers effectively and use SEO to facilitate research results and to provide a personalized service and flexibility of privileges such as free shipping and payment options. • resale. If you have you ever searched for a product or service - only to discover one of the ads as they appear on the website is quite different in the later - you've experienced remarketing. Thank you to him on Google AdWords, and this technology is the "next" consumers through the Internet. Some people find remarketing "stalker" and as scary, but other retailers, keeping the product among the highest in mind is a good investment. • Mobile. Smart phones are improving, and tablets on fire, and everyone wants their shopping on the go. Just like last season celebration will be the password for this year largely driven by the consumption of mobile devices. Although the activity is the price comparison most common mobile and think the trend towards buying the phone means that retailers need to keep the doors open virtual clock. Although the technology allows unprecedented access and space constraints on the smartphone or tablet even ask simple interface and easy to use shopping easier. • "Touchpoint" trade. Consumers expect to find what they want from a website, brochure by mail brick and mortar stores, and a social site, application, or any combination. The challenge for companies is to maintain a consistent look and feel of their e-commerce campaign across multiple channels to ensure that buyers get a good experience from every point of contact. For the next holiday season, show cards Touchpoint Management on the Internet that consumers in stores evidence and symbols that allows purchases QR complete interactive displays and advertising. • e-mail text messaging and chat. Sometimes a well-established technology is the best option. Companies are committed to customer relationship through the buying cycle continue to use traditional and familiar technology to stay in touch and to promote special offers, thank you for their business buyers. As online marketing outperforming traditional methods such as direct mail, yellow pages, radio, and emerging trends of e-commerce continue to drive purchases as consumers become more mobile and tech-savvy. mixed economic system employee benefits and services in hrm
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