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The ultimate aim of any website is to generate maximum traffic and back links and secure a first page ranking in Google search engine result pages which will generate more traffic in its turn. But in order to achieve something like this you must first understand the role that both on-page and off-page SEO factors play to determine your position in the SERP or Search Engine Result Pages and also the method that Google uses to rank web pages in their search engine results. The two most important factors for getting a top ranking in Google search results are popularity and relevancy of your website. In SEO terms popularity of your website doesn’t refer to the actual number of visitors to your site but the number of other sites that are linking back to you or how many relevant back links you are generating. This popularity is also called authority and the more quality back links you generate the more authority you have in the eyes of Google. For search engine optimization professionals there are two types of authority, domain authority and page authority. Domain authority refers to the number of back links that point to the root domain of your website while page authority or page popularity refers to the number of links that that divert traffic to different pages of your website. On page SEO factors: The popularity of your site is one of the most important off-page SEO factors that play a very important role in determining your position in Google search result pages. But the most important on-page factors that have dominated the world of search engine optimization recently are Title tags: Whenever anybody is viewing your website your title tag will appear at the top of the browser window and this tag is also a clickable part of your listing in Google search result pages. It is the title tag that informs Google what your webpage is all about and that is the reason putting your keywords in your title tag is the latest trend in the market. H1 tags: The H1 tag is the headline or title of the content of your webpage and web pages with keywords in their H1 tags tend to be receiving more favor from Google that other web pages that are without a keyword in their H1 tag. Text: The text on your page is the actual content on your page and you must write keyword optimized text that is relevant with the title tag and the H1 tag on subjects that are popular and authoritative in the terms that we have already discussed. Search engines like Google has a tendency to concentrate upon the first 50 words or so of your content and that is why many search engine optimizers prefer to use a keyword in the first fifty words so that they are easily recognized by Google and your site shoots up at the top of Google rankings. Keyword Density: The density of keywords in your content is another most important on page factor that can really play a decisive role in your search engine result page ranking. You must find out a healthy keyword density for your content because both too many of them and too few of them can really have a telling effect on your Google ranking. Use of excessive keywords is never supported by Google and generally a 3% keyword density or three keywords for every 100 words is considered as the optimized level. You can always deviate from it depending upon your type of content but under no circumstances keyword density of your content should be more than 6%. Internal Links: The 5th and last on-page SEO factor that can provide your site with a top Google ranking is the internal links. The latest trend in on page search engine optimization technique is to include a keyword in the internal links too these links are also taken into consideration by Google to determine the subject of content of your page which is then used in link velocity analysis to determine the number of relevant and quality back links that you have generated for your site. Though there are a number of other factors that Google considers to analyze the relevancy and popularity of your site but keyword rich content along with keyword density still plays a vital role in content evaluation. Moreover putting keywords in almost every section of your page like the title tag and the H1 tag and the internal links is extremely critical for both keywords rank and page ranking of your site and can really provide you with a Google ranking that you have never achieved before. Google constantly monitors any kind alteration made in keyword arrangement and closeness and also in keyword density in the same way as the link anchor text and that is the reason if search engine ranking is important to you then you must consider reviewing and optimizing keywords and keyword density in your content on a regular basis. Factors Google consider: Google has been in a continuous fight against affiliated links or paid links and the new search engine technology that Google has developed is expected to bring commercial linking services to the end of their career. Google Panda, which is the new spam booster for Google is supposed to be capable identifying paid and affiliated links and there is every probability that any website using them would be penalized and their Google ranking will surely suffer. As a part of an efficient and result oriented search engine optimization effort you must know how a search engine like Google looks at your website when they visit it and pay you a ranking accordingly. Make sure that not a single on page or off page element is ignored or no HTML or XHTML element is interrupting the process. If you find any problem with any of the scripts or elements then fix it on an immediate basis. Also check for validation errors that might prevent Google from analyzing your content properly and give your site the ranking that it actually deserves. Keeping your site up to date and optimizing it’s on page and off page SEO factors on a regular basis can really do wonder to your ranking in Google search engine results and shoot you high up in the search engine result pages. But just achieving your highest ranking is not enough and you are required to work hard and work systematically to maintain your ranking because sites with frequently fluctuating ranking is often considered as untrustworthy and once designated as a untrustworthy website recovering your high Google ranking will be extremely difficult. Avail the services of a top notch search engine optimization company to maintain your website on a professional level and also to continue with your high ranking that you have achieved in Google search results. This Article is written by Amit Thapa associated with India Largest Web Solutions Agency Techiezens Infosystems situated in New Delhi.I have an excellent experience in Professional Internet Marketing Since 2007 to till.I want to learn more internet marketing best ideas. Web Designing Company Delhi offers affordable web design services, Mobile Website Design, Flash website design. web development in delhi offers cheap & affordable services to across the world.
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