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Spinning as the term used to describe the practice of some companies specialising in SEO Australia that refers to rewriting an article into three or five others through synonyms or word alternates. The practice can be done by a prolific writer or through automated software in order to avoid duplicate content and still deliver content to article directories or directly to the client’s website to get back links. Is it dishonest? Well, spinning is not illegal. Writing several versions of one topic is one thing but rewriting one article by just changing the words several times is like beating on a dead horse. It serves no intellectual purpose and contributes nothing to educating your audience about your product or service. If you are going to hire an expert in SEO Services Australia and he peddles spinning as the fastest way to get your message across, you seriously need to rethink your decision to sign a contract. Spinning also borders on being crooked because it is laid on the foundation of fraud because the intention is to cheat the search bots into ranking the website high. What you say is who you are Don’t even think about spinning as shady, you should first consider your company’s reputation and do everything to protect it. If you outsource your content to an SEO in Australia and the article in question is flagged for duplicate content by the search engines, automated bots will steer clear of it like a plague. And that’s the good news. The worst part is if some person with a twisted sense of humour shares the article in social networking sites for the wrong reasons—such as for being senseless, grammatically incorrect, and for its overall bad copy-do you think it would have no repercussions on your company’s brand? The ensuing damage control will cost you time and effort as well as a lot of money. Learning lessons When Google launched the new version of Panda, which places more primacy on quality and relevance of content, it sent some SEO practitioners scrambling to keep up. But it seems these so-called experts in SEO Australia are not listening well. Instead of focusing to create original copies, they instead trained their attention into cheating the system. This will be a disservice to your company as well as to your clients because they are being short-changed of the right information about your product and service
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