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Jewelry has always been a woman's patent. It is usually woman who cares about jewelry news, talks about jewelry topics and lingers into jewelry stores. Seldom have we seen men publicly express their love for jewelry. So, sometimes we wonder how a man thinks about jewelry; do they really love jewelry, and what kind of jewelry do they like? jewelry should not only the women's patent, it also belongs to men; eliminate your bias, men are also fond of wearing and collecting jewelry. As for men's viewpoint of jewelry, there are too many questions. And now more and more male consumers have been gradually breaking down the prejudices of men’s attitude toward diamond jewelry. Contrasting with the previous jewelry consumption, let's take a look at how modern men eliminate the prejudices. Previous bias 1: Men do not love diamond jewelry. This is the bias the majority of us have toward male consumers. It is believed that men reckon diamond luxury; especially jewelry could label them "nouveau riche” tags. However today's male customers become very cautious in the selection and style of jewelry, the status men are more likely to choose diamond jewelry, as such kind of jewelry are mostly finely designed and big branded, which can best show the social position, meanwhile they are naturally colored and full of dignity, which to some extend symbolize a modest personality and well-educated elegance. Even if a man do not have enough money to buy diamond jewelry, they would like to pick similar style in relatively low price, for example, silver, silver alloy with crystal, as such jewlery making also involves kind of brief, simple and elegant elements. Previous bias 2: Men feel embarrassed to shop in jewelry stores In the matter of fact, male consumers when purchasing jewelry, usually prefer shopping alone, compared to shopping with female partners. It is common for them to spend a period time on careful study before deciding to buy. Moreover if economic situation permits, they will choose the best quality in same range. Previous bias 3: Man does not have a few pieces of jewelry This bias for most people is quite normal. But many facts prove that the male consumers who have strong purchasing power and in good financial status, usually have a wide collection of jewelry pieces which may belong to different categories and patterns, such as diamond rings, cuff –links and tie clips. And diamond jewelry may be small amount, but high quality and contain creative designs. Previous bias 4: Men look feminine when wearing jewelry Male jewelry today has been completely diversified in terms of material or design, and already tended to be a popular male style. Furthermore, the exaggerated or tough male styles have been the favorite for most fashion talents. Even if some feminine materials like tube beads, can be designed into male style, and used to make statement jewelry.. The four biases about men’s attitudes toward jewelry have been cracked down by today's fashion trends, and men already become major group in jewelry market, some of them have the preference and purchasing power as strong as female consumers.
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