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Telemarketing is not just about selling stuff to prospects. It is also concerned with customer service. This is especially true if a firm is calling its existing customers. In the event that a client is not satisfied, one should know how to deal with it. And if we put this in the context of the Malaysian market, particularly in the highly competitive IT consulting industry, this can be crucial in keeping your business afloat. It can determine whether the IT consulting leads you have are still viable or if you have to look for new ones. In case that it is the latter, you will have to conduct a now B2B lead generation and appointment setting campaign. The question that remains is how to exceed the expectations of both your current clients and prospects in terms of customer service. 1. Learn some empathy – when you empathize, you are putting yourself in the shoes of your customers. You need to show to them that you understand their concerns and issues, too. 2. Own the problem – remember, your job on the phone is to keep the call from getting worst, so take ownership of the problem. This will relieve your customers, not to mention making them more receptive to your inquiries later. 3. Follow up the call – whether you make another call or you send them an e-mail, these tactics can make generating IT consulting leads much easier to get. 4. Be fair with customers – preferential treatments can backfire on you if you do not know how to manage each customer account. It can also be your bane if you are using this tactic on prospects as well. Bias can be a real killer of B2B lead generation. 5. Balancing both sides – when you are in the telemarketing business, you get caught between helping customers and driving profits into your firm. Striking a balance between the two opposing aims is very important for you. 6. Be the expert – another way to keep your current clients, as well as attract new customers, is by being the expert in their market. By showing them that you really know what you are talking about, they will trust you even more with their business. 7. Do not be afraid to recommend – there are times when you really cannot provide a solution to the problems of customers. In this case, you will have to recommend them to others. That is not necessarily a bad sign, since it can establish goodwill between you and prospects. Even clients too if they are in a similar situation. 8. No more sales script – prospects and clients all get bored with a sales script. It will be better if you just go have a spontaneous talk with them. Just keep a guide handy so that you will not be lost in the talk. Actually, there are plenty of other tactics that you can use to improve your IT consulting business in Malaysia. You can add more as you go along your operations, but at least you have something to start on. You have various options in generating business leads for your IT consulting business in Malaysia you may either have it in-house or experience the convenience of outsourcing to a qualified lead generation company. Jayden Chu helps companies in Malaysia and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.my
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IT consulting leads, IT consulting lead generation ,
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