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The global tobacco industry will suffer the most severe legal blow in the history? Cigarette packs are not allowed printed trademark, are not allowed printed brand patterns and colors, uniform to wear brownish-green "uniforms". "When smokers come up with a pack of cigarettes, the box is no longer a mobile billboard." -- Joint Statement of the Australian Minister of Justice and Minister of Health Comprehensive Xinhua News Agency reported in Australia, the Supreme Court ruled in the 15th to support a legal restriction on tobacco packaging. This means that, from the beginning of December this year, the country's tobacco enterprises not to show their own "specialty" printed eye-catching logo, brand pattern and color on cigarette packs. The cigarette packaging unified brownish-green, with a warning that smoking is harmful to the health of the text and pictures. The Australian Government hopes that the new requirements to minimize the "temptation" of tobacco. British "Daily Mail" evaluation, which will be the world's most stringent cigarette packaging laws. The tobacco giant teamed sued Australian government Australian Justice Minister Nicola Roxon and Minister of Health, Tania Joan issued a joint statement: "Some families have lost their families due to tobacco-related diseases. This ruling is a victory for them ...when smokers come up with a pack of cigarette, the box is no longer a mobile billboard. " Australian Parliament last November adopts the tobacco "common packaging method". Some well-known international tobacco companies worried about setting a precedent of this law in the global, the corporate brand reduced the value of hundreds of billions of dollars, thus identifying the "paperback" infringes on intellectual property rights and damages the value of trademarks, proceedings to the High Court of Australia. If you want a successful appeal, the tobacco companies must prove to the Australian government for profit other than to protect the public health from this bill, and the burden of proof is extremely difficult for tobacco enterprises. The Supreme Court did not provide the basis for a ruling by on the 15th, and is scheduled to be released later this year. Affect the threat of global tobacco sales British American Tobacco spokesman Scott McIntyre said, disappointed for the court ruled but will abide by the law. Imperial Tobacco Company spokeswoman Sonia Stewart said in a statement: "Simple packaging will only provide 'road map' to the counterfeiters ... make fraud more cost-saving measure." Health Minister Tanya Jean refutes the tobacco companies say, there are other ways to prevent counterfeiting, such as the legitimate cigarette products packaging printing letters, numbers and coding etc. McCabe legal Cancer and Center director Jonathan Lieberman told reporters. The Supreme Court ruling is expected to motivate other countries to take similar measures with the "Paperback" for the tobacco industry. Dongguan Jiashifa Plastic Co., Ltd. main produces PP Sheet, pp box and corrugated plastic boxes.
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Australia, tobacco "paperback", cigarette packs, tobacco industry,
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