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Ways of communications have been changed dramatically over the last few decades. There used to be a time when people would rely on letters to convey the message and procedure would take weeks and sometimes even months. Then came telephones and gave the new dimension to the communication industry. However, one thing that really revolutionized the world of communication is mobile phones. Getting in touch with the people on the go was indeed a luxury which jolted the people’s personal and business life. With the passage of time, mobile phone technology has been through a severe metamorphosis. One thing that has also transformed dramatically along with mobile phones is SMS technology.
What is SMS technology?
SMS is the acronym of “short message service”. It enables people to send text messages through mobile phones. The digital mobile phone standard states that SMS cannot be longer than 160 characters. However, in most modern cell phones using GSM service; SMS longer than 160 characters can also be sent by using the multiple messages option. For example, if you have sent the text message of 300 characters; you have actually sent two SMS and cost will also be of two messages.
Like most of the developed world, mobile and SMS technology enthralled the third world countries also. Although, this technology penetrated in developing countries relatively slow due to high cost. For example, on the onset, mobile phones were not affordable to everyone and cost of SMS was also quite high in Pakistan. As time passed, not just cost of SMS has been reduced but option of free SMS to Pakistan is also available through websites.
SMS through websites: in spite of being quite cost effective now, SMS service is still not free in Pakistan like many European countries. One text message cost almost 0.50 paisa. Telecommunication companies have also designed various packages to make SMS service more cost effective.
One way to make it totally free of cost and efficient is texting through websites. There are numerous websites on internet that allow free texting and anybody with a computer and internet connection can avail this facility. Procedure of sending the text message is also quite simple. Just open the website, write the message on the space and the phone number you wish to send message to. Sometimes, message is delivered immediately and sometimes it takes few hours.
Text messages through mobile phones have totally changed the ways of doing business. Things have changed drastically for small and thriving businesses. One business activity that would consume heaps of money, marketing, has now become extremely cost effective. Now businesses do not have to set aside stacks of money to conduct marketing activities. Entrepreneurs and owners of small businesses make the data base of customers and potential customers and send them SMS in bulk. Some businesses that have drastically been benefited by SMS marketing are given below:
- Small restaurants and take away joints
- Real estate agents
- Florists
- Car dealers and rentals
List does not just end here. Free SMS messaging has indeed brought a revolution in business world and even massive companies are compelled to use this tool for business purposes.
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