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One business that never fails to attract customers in the United Kingdom is the Search Engine Optimisation (SEO) industry. This is where a firm, through the help of SEO specialists, improves its website's presence in the Internet. And a lot of companies need a marketing and advertising service provider that specialise in Search Marketing. If your firm specialises in this form of service, then it can open up a lot of business opportunities for you. But since one will need SEO leads to get you more clients, it is only sensible to conduct a lead generation for SEO services providers. And one of the best vehicles used for this is through telemarketing. Yes, even an old-fashioned marketing technique can still be used for such a high tech industry. But since we are talking about telemarketing and SEO leads, we need to be sure that everything is understood. To do that, one must have excellent listening skills. And that is not some inherent talent or anything. Anyone can do it. What is needed is that you: 1.Remain focused - when you put all your attention in a call, all the details are absorbed. This is true with telemarketers, who often exert a lot of effort to stay at attention during the call. 2.Be alert on emotional cues - by listening carefully, telemarketing representative can figure out if a prospect is in the right mood to talk with, or judge if it is the right time to call. 3.Asking the right questions - initial statements are not enough to understand a problem. One must ask appropriate questions to understand the deep-seated concerns of the prospects. 4.Refrain from interrupting - when you talk, you do not listen, and listening is very important. Besides, when you interrupt, the prospect's flow of thought gets interrupted. 5.Not pre-empting - second-guessing what prospects say will not get you anywhere in terms of generating qualified B2B leads. There is a very high chance that your guess is wrong. 6.Know how to recap - after your conversation, that is the time you can talk by recapping the main facts, making sure that you get the details right. Your prospects will appreciate that. 7.Have a pen and paper ready - despite the demands of a paperless office, there will always be a need for you to jot some notes or questions on a piece of paper when you are on an appointment setting call. 8.Ask some clarifications - there will be instances where you miss a key point, so you will have to ask the customer to repeat what they said. Just make sure that you do it in a polite manner. 9.Not fall into stereotyping - a lot of us fall into this mistake, affecting our ability to be more effective in listening, as well as coming up with a solution to meet their technical needs. You need to clear your mind of such negative habits, since prospects (and even customers) can surprise you by showing that they do not fit stereotypes at all. These are just some effective listening habits that can be used in your telemarketing campaign in the United Kingdom.
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telemarketing, telemarketing campaign, SEO leads,
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