|
This September, the city of London will be the hotspot where some of the best and most innovative minds in fashion gather to show off their chic creations. From mini-skirts to maxi dresses to sleek evening gowns to sexy going out dresses to totally bizarre haute couture ensembles, the cutting edge of fashion will be parading down the runways of England’s capital city. London Fashion Week is organized by the British Fashion Council and it is officially sponsored by Mercedes-Benz and hairdressing brand Toni & Guy. This worldwide event is attended by over 5,000 representatives from the press and fashion buyers. The main purpose of London Fashion Week is to be a trade event, where designers showcase their newest clothing lines and buyers snap up the hottest trends. The events take place at Somerset House in central London, where a large marquee in the central courtyard hosts several fashion shows by top designers and fashion houses. An exhibition within the house itself also showcases the stylish going out dresses and casual wear of over 150 designers. Immediately after the event, the retail-focused follow-up London Fashion Weekend begins at the same venue and is open to the public. The history of LFW dates all the way back to 1984 and was produced by the British Fashion Council. During the first event, a number of top designers made their debut, including Betty Jackson, John Galliano, Ghost and David Fielden. The first event featured catwalk shows as well as booths and events centered on the fashion industry. The very next year, thanks to prompting from the editor of UK Vogue and several designers, the British Goverment agreed to sponsor London Fashion Week. In 1989 a historic moment in the world of fashion occurred at London Fashion Week. A 15-year old girl named Kate Moss made her modeling debut at a Galliano show. She has since become one of the most famous supermodels in the industry selling everything from going out dresses to perfume. In 1990, Diana Princess of Wales attended the British Fashion Awards at London Fashion Week. Her presence at these events brought the British fashion industry worldwide attention. In the early 1990s, London Fashion Week suffered a lot of setbacks thanks to an overall recession, but the show still went on. Fashion houses also suffered a lot of criticism in the 1990s for using models that were dangerously underweight or nearly-anorexic in their fashion shows. Model Sophie Dahl, a size 14, caused controversy when she strutted down the runway, eventually inspiring Marc Jacobs to create a plus-size range of going out dresses and other clothing. In 2009, London Fashion Week was moved to its current location in Somerset House and has grown exponentially to include 68 catwalk shows, several events and much more. As of 2010, the entire week’s worth of catwalk shows have also been broadcast to an audience all over the world via the web, so even if you can’t attend the show you can pour yourself a glass of wine, sit back with your laptop and check out the gorgeous clothing designs to get some inspiration for your party outfits. Bruce Giles writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
Related Articles -
Going, Out, Dresses,
| 
