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Any store, branch or salon that sells a product or service must think carefully about how they present themselves to the general public. Having an effective store layout can make the difference between getting a sale and not getting a sale, so for this reason it is vital that you give it a decent amount of time and thought. One of the most important aspects of your store layout is the displays that showcase your products and services. The display shelves and stands you choose will vary depending on whether you decide to display products, literature or objects and decoration. You may decide on a uniform pattern of display shelves like those found in a shoe shop, for example. Alternatively a combination of shelves and stands may work better if you sell an array of items in different sizes and styles. Think about the look and feel of the display fittings. Do you need clear plastic displays that draw as much attention to the product as possible or would you prefer something that is manufactured from wood or metal to remain in keeping with the rest of your store décor? Consider the fixtures too. If you have numerous items you wish to display along a wall then it might be worth investing in a slatted wall shelf arrangement whereby shelves can be easily moved up or down. This offers you a little more flexibility when altering the layout of your store in line with a new range of products. Stands can be very useful for drawing attention to key items in your store. A display stand is also very useful for displaying literature and if you sell a service rather than a physical product it might also be worthwhile purchasing a leaflet holder so that clients can easily see what array of choices you have on offer. A carefully arranged leaflet holder can make an eye-catching display and has the advantage of keeping your literature neat and tidy too. Finally, you should also think carefully about the lighting around your new displays. Do you want to draw attention to certain areas of the store with bright or coloured lights? Perhaps you want to create a warm and friendly atmosphere in a waiting area where your leaflets are on display? Naturally the lighting that is appropriate will vary according to the nature of your business so it can also sometimes be a good idea to check out what look your competitors have gone for and see what works and what doesn’t. Through careful placement of display shelves and banner stands you can achieve a unique and eye-catching look for your store.
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