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Today everyone is so busy that they don't have much time to do so many thing for themselves and there family. Day by day traffic is increasing just like "Mhangai". Petrol price, household and so on everything is now seen to be getting out of control. In this situation consumer want something which is in his budget, enjoyable, relaxing, and also not time consuming .They don't want to go one store to another and so on to check the product and there price and searching for "The best deal, for that they spend their entire weekend and also they didn't enjoy at all and end of the day still on searching or they have to compromise either with budget or requirement. In this era online Retail shopping suitable for all type of consumer like to working people, homemakers, student ,old age people and so on. In online retail shopping all you need to do just choose the product and click to buy. It is as enjoyable as u have a favorite magazine with a cup of tea. In online shopping you can choose your product , get all feature and details ,check its price and even consumer can compare price with so many online retail sites and choose the best deal and all u can do at your home or your work place and consumer can get there order within 5 to 7 days at your door. What if you don't like the product or product is not like what you have seen. OK here is the big advantage of online shopping, in this scenario consumer can change their product or cancel the deal. Now the next question raise is What about my money? so you don't need to be bother about that. You can get your money back without any penalty if you cancel the deal. Now about the payment, consume can pay through easy and suitable payment mode: - credit card, debit card, cheque, online transaction and so on. If consumer is new and don't want to take any risk, so for them cash on delivery is the best option. Now from retailer point of view they were also on winning side. They save their investment through physical infrastructure, man power and they also tie up with different bank for transaction so they get more discount. That's why now days so many big brand and stores are going for virtual shop. In this market one thing is very important "CONSUMER 'S TRUST and GOOD SERVICE" if these happened then there is huge online market in India. We don't want online shopping is like Rainbow which seen good but for every short span of time.
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Online shopping, shopping online, online retailing,
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