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Hence, frequency is king because you have got to be in front of them when they ARE ready to buy and hopefully you've developed a bit of a relationship through your frequent contact in the process Nike Air Max Heels.)The key point is that many of your prospects haven't purchased yet because the timing wasn't right. Tons of people assume those are "bad" leads, but actually they're really great leads that just need a little time Air Jordan Heels. If you don't follow up with them frequently, they'll get scooped up by your competitor who happens to pass by them when they're ready to buy. Often entrepreneurs achieve frequency through expensive ad campaigns Nike High Heels. But while advertising is an important part of a businesss marketing strategy, there are less expensive, more personal ways that will increase frequency. And theyre easier than ever to implement Cheap Nike Heels.Back in the day, salesmen traded appreciative anecdotes about Vinny the appliance store owner who called everyone hed ever sold an oven to once a month to see how they were getting along. He sent them cards on Groundhog Day and letters packed with customer appreciation offers. Fellow salesmen shook their heads in wonder and appreciation but dug their toes in the dirt at the prospect of doing the same.That day is past. With the arrival of the Internet, being a Vinny-alike is as simple as installing contact management software on your computer, hitting a few buttons and letting your prospects and clients know youre just a phone call or email away.One of the best ways to stay in contact with prospects and clients is with an opt-in value-packed newsletter. Around once a month, your name pops up in their email box along with the useful information theyve requested and a special offer or two at the bottom.Email isnt the only way to maintain frequency. Most of your prospects have faxes and they definitely all have mailboxes and voice mail.
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