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Which search engines should be optimized by Rocky Kumar
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Which search engines should be optimized |
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Computers
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Today we stand amongst several search engines that includes the semantic ones as well as the social search as well but when it comes to webmaster community they are sometimes confused as for which search engines should they work for. Let’s look back at the basic history of search engines, the initial one was the invention of world wide web and says “What’s news. Later there was Archie and then came the Gopher that includes Veronica and Jughead. Later there was W3C catalog and in 1993 came the first web robot engine called as World Wide Web Wanderer or wandex. Then there was jump station a sort of crawling directory. And then there was full text based crawler called as Web Crawler. And ultimately came up – Altavista, Lycos, Yahoo etc. and netscape was chief contributor in all these. ( Uniqueweb Technologies – http://www.seomasterminds.com/ is a professional SEO company located in India providing unique search engine optimization solutions ) Google which came in late 90s became the dominant search engine by early 20s and till today has the highest market cap of search engine industry. Although there are regional / local search engines which do constitutes fair traffic in their own countries like Baida (in China), Yandex (in Russia) etc. but the universal search engines remain intact that includes – Google, Yahoo and Bing. Yahoo is the same as before while Bing is a new version of MSN and then Live. Although Ask, AOL still has lots of audiences but they mostly fetch results from other search engines. So when it comes to optimization we must first find out as which country we are working for. So if the site is just meant for Chinese, we should go for Baidu but if its universal we should consider all – Google, Yahoo and Bing. As of 2010, google shares about 86% traffic as per the globe while in USA its share is about 65% followed by 28% of Yahoo and bing altogether. So by considering all these figures you must work ahead to promote your website. Although the search engine robot is different for each engine but the algorithm is much or less the same. So all of them hate ranking manipulation or the black hat SEO so this must be avoided at all means rather the webmaster should focus on quality and make the site more presentable so it has more click thru rate as some engines do provide preference to site which has maximum traffic retention or less bounce rate. Explore more about Search Engine Optimization India at company Uniqueweb Technologies, India
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