BENTONVILLE, Ark. , April 26, 2012 /PRNewswire/ -- Fans of Marvel's The Avengers , prepare for game play! Beginning today, in advance of the filmrelease of Marvel's The Avengers on May 4 , only Walmart customers will have access to the Super HeroAugmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye andBlack Widow. This new "Super Hero AR" app is available now fordownload at the iTunes App Store and Android Market. Once downloaded, customers have instant accessto Hawkeye, and only from the aisles of their local Walmart stores,customers can then "unlock" the superpowers of the five remainingAvengers and ultimately save the world. "Walmart is bringing this summer's most anticipated blockbusterinto stores through a first-of-its-kind augmented realityexperience which bridges the gap between the physical store andmobile gaming," said Seong Ohm , senior vice president and general merchandise manager forentertainment, Walmart U.S.
"We're committed to creating engagingand fun experiences at Walmart, and we've tapped different areas ofthe store for movie fans to interact with the mobile app whileshopping the more than 600 Marvel's The Avengers merchandiseavailable." With more than 100 million augmented reality-capable smartphones inoperation today 1 , Walmart is putting the devices to good use. Customers can use"Super Hero AR" in two modes, Game Mode and Photo Capture Mode.Here is how it works: Game Mode: Collect All Six Superpowers and Save the World Download the "Super Hero AR" App from the iTunes App Store or Android Market that also includes instant access to Hawkeye andhis superpowers; Visit a local Walmart with your enabled smart device; Seek out specific images on Marvel's The Avengers signage located in various departments around the store includingapparel, grocery, toys and wireless;* Aim your smart devices at the target image to unlock each SuperHero's power; Collect the powers of the five remaining Avengers and get a chanceto defeat Loki and win the game. Photo Capture Mode (available for iOS and Android): Take a Photowith Your Favorite Avenger Activate "photo capture mode" from an Marvel's The Avengers DVDpallet in-store; a 3-D model of the Super Hero depicted on the DVDpallet will become visible on your phone; Take a photo with your favorite Avenger; Share it with friends on Facebook or via email. "We are happy to have Walmart's tremendous support behind therelease of Marvel's The Avengers ," said Mark Rhodes , senior vice president of North American Retail Development atMarvel Entertainment. "We are always looking for opportunities todevelop unique retail programs with our partners and feel the SuperHero Augmented Reality app enables fans to extend both theirshopping and movie experience in an interactive way." Fans that just can't get enough will have another shot at bringingboth Black Widow and Hawkeye to life.
They can either visit /TheAvengers and look for an image of Black Widow to bring her to life, or finda Hawkeye image in the April 29th Walmart newspaper circular and utilize the "Super Hero AR" app toactivate the feature. In addition, beginning on April 26 , T-Mobile representatives will help customers navigate the terrainand unlock each Super Hero's power, bringing them one step closerto defeating Loki, and saving the world in the final level of thegame. In select stores, the grocery section will also offershoppers food and beverage samples of Avengers-themed products suchas Dr. Pepper, Red Baron Pizza and Hershey's chocolate candies.
Join the Conversation on Twitter: To celebrate The Avengers debut and the new Superhero augmentedreality mobile app, Walmart (@WalmartSpecials) has partnered withMarvel (@Agent_M) and other Marvel influencers to host an exclusiveTwitter party for Avengers fans. The discussion will includeAvengers trivia and sneak peeks at exclusive content from the appand movie. The party will take place this Thursday, April 26 at 2 p.m. EST and participants will be using the branded hashtag: #AvengersWMT.
For more information on the "Super Hero AR" App visit /TheAvengers or visit the iTunes App Store or Android Market. To learn more about Marvel's The Avengers visit marvel.com/avengers_movie/ . About Walmart Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members morethan 200 million times per week at over 10,000 retail units under69 different banners in 27 countries. With fiscal year 2012 salesof approximately $444 billion , Walmart employs more than 2 million associates worldwide.
Walmartcontinues to be a leader in sustainability, corporate philanthropyand employment opportunity. Additional information about Walmartcan be found by visiting walmartstores.com , and on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart . Online merchandise sales are available at and . About Marvel's The Avengers Marvel Studios presents Marvel's The Avengers -the team up of a lifetime, featuring iconic Marvel Super HeroesIron Man, The Incredible Hulk, Thor, Captain America, Hawkeye andBlack Widow. When an unexpected enemy emerges that threatens globalsafety and security, Nick Fury , Director of the international peacekeeping agency known asS.H.I.E.L.D., finds himself in need of a team to pull the worldback from the brink of disaster.
Spanning the globe, a daringrecruitment effort begins. Starring Robert Downey Jr. , Chris Evans , Mark Ruffalo , Chris Hemsworth , Scarlett Johansson , Jeremy Renner and Tom Hiddleston , with Stellan Skarsgard and Samuel L. Jackson as Nick Fury , directed by Joss Whedon , from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon , "Marvel's The Avengers" is based on the ever-popular Marvel comicbook series "The Avengers," first published in 1963 and a comicsinstitution ever since.
Prepare yourself for an exciting eventmovie, packed with action and spectacular special effects, when Marvel's The Avengers assemble in summer 2012. Marvel's The Avengers is presented by Marvel Studios in association with ParamountPictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine , Jon Favreau , Stan Lee , Louis D'Esposito, Patricia Whitcher , Victoria Alonso and Jeremy Latcham . The film releases May 4, 2012 , and is distributed by Walt Disney Studios Motion Pictures. About Marvel Entertainment, LLC Marvel Entertainment, LLC, a wholly-owned subsidiary of The WaltDisney Company, is one of the world's most prominentcharacter-based entertainment companies, built on a proven libraryof over 8,000 characters featured in a variety of media overseventy years.
Marvel utilizes its character franchises inentertainment, licensing and publishing. For more information visit .-? * In-store signage locations may vary slightly by store. (1) Juniper Research, Mobile Augmented Reality 1.2.11 reports/mobile_augmented_reality SOURCE Walmart Copyright 2010 PR Newswire. All Rights Reserved. I am Chemical Additives, Auxiliary writer, reports some information about making hard cider , brother printer parts.
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