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Anything which has been in existence for a long time becomes obsolete. The website which you have been operating since you started your business is no 'Monalisa' of Leonardo Da Vinci, which will retain its attractiveness and appeal till eternity. Your business has become bigger and more complex, with larger number of products and an expanded customer base, which makes more demands on your website than it can cope with. Your competitors maybe continuously sniping at your heels to take away your market share and their recently designed websites may be making your old website look like dowager aunt amongst attractive girls. The purpose of your website is to inform the visitors to it about various aspects of your business. It must it be able to draw as much web traffic as the websites of your competitors if not more. Not only that, your redesigned website must be attractive and informative enough to prompt the visitors to your website to interact with you and return to your website again and again, thus forming a lasting relationship. It is better that your specification covers all aspects of websites, such as, home page layout, graphics, user friendliness, navigability and page links, search engine optimization (SEO) etc. You must try to quantify as many of these aspects as you can so that you can easily check whether your redesigned website meets your expectations. Experience is no good unless and until it can be used to your benefit in deciding future course of action. Your knowledge of your business, market, competition and websites of your competitors should be harnessed to configure your redesigned website. Remember, you can interact with your web designer effectively if you have a starting point in form of a draft specification of your redesigned website. This specification should cover all aspects of web design. Graphics both still and animated have come to play an important role in making websites attractive and you may well want to incorporate attractive graphics on your website. Also, you must have by now a fairly good idea how search engine friendly your website is and whether you want to enhance its search engine compatibility. Remember, you should leave your knowledge of what you want from your redesigned website to your thinking only you should convert your thinking to a written specification, which you can pass on to your web designer. The important advantage which you have now is that you can communicate your requirements more comprehensively and easily to your website designer and you can interact with him easily and fruitfully to refine your requirement. Therefore, you can get the maximum out of web designers who are new but talented and who are willing to redesign your website at a much less price than the well known names in the field of web design, whose services cost a fortune. If you're looking at giving your business an online presense then you need to get a professional web designing company to get a website for you to accept orders right now.
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