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That is a question a lot of SEO services providers in Singapore are thinking these days. And it really does not come as a surprise. Singaporean IT infrastructures are among the best in the world, with the World Economic Forum saying that the country has been able to keep that position from 2010 up to the present. This creates a fertile environment for SEO providers to conduct an IT appointment setting and lead generation campaign. But that will mean you have to find a lead generation firm that specializes in SEO services. Now, where does telemarketing services enter the picture? Of course, the concept of telemarketing promoting SEO services can be a ridiculous idea. After all, SEO service providers are among the most tech-savvy of ventures. Why would they need to rely on a rather outdated mode of marketing to promote their business? There are other mediums of communication that a company can use in generating SEO leads, like email marketing, search engine marketing, as well as social media marketing. So why do some marketing specialists recommend this? It is for the simple reason that the other, more technologically advanced, marketing tools cannot bring the same level of results as to what calling prospects through the phone will bring. Let us think of it this in terms of weaknesses: email may be able to reach out to more prospects at the least cost, but the returns are very low, if not even nil. Social media marketing may be more involved, but the people it reaches may not be the ones interested in SEO services. As for search engine marketing, yes, this may be very effective, but it takes a rather long time before any B2B leads could be generated. Aside from that, quantifying the three mentioned marketing methods is not that easy, since all three are rather subtle operations. You will need a more aggressive and measurable marketing medium to get results faster. This is the reason why telemarketing service providers are needed. Yes, calling on the phone is outdated in today’s hi-tech environment, but using it to contact business executives is by no way obsolete. Yes, it may be true that this form of B2B lead generation may appear to be in contradiction to each other, but phone calls and internet services are surprisingly complimentary to each other. And lastly, when used in conjunction with other marketing mediums, telemarketing specializing in SEO service providers can augment the weaknesses of the three mentioned marketing tools. This is the reason why SEO service providers should use it. One more thing: with Singapore becoming more and more connected in the Internet marketplace, this presents a whole world of possibilities for SEO providers. What is needed here is the proper investment on a reliable lead generation service providers that specialize in such a market. It will do them well if they could find a good one. Because, in the long run, it will bring back better returns. So, what will you do?
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