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Nothing has made our lives as easier as mobile phones have. Communication is the basic necessity of human beings. Not far ago, communication between people would take weeks and sometimes even months. However, things changed with the advent of telephone. Whatsoever, giant leap would always remain the invention of mobile phones. The concept of mobile phones goes decades back but they got into the access of commoners during mid 1990. Having a device in pocket that can enable you make a phone call anytime and anywhere was the incredible facility. But, what really helped mobile phones gain rapid and excessive popularity was the option of SMS. SMS option allows a mobile owner to send a short text message to another mobile owner. This is indeed the quickest and cheapest way of communication mankind had ever experienced. Within no time, text messages taken over almost all the other means of communication. Penetration in third world: Third world countries like Pakistan, India, Bangladesh and others welcomed this revolutionary technology like anything. It was indeed the blessing for the countries already suffering from backward infrastructure and development in science and technology. Now text messages are not just cheap but in some countries they are free of cost. Many telecommunication companies have provided the facility of free text messages also. Like in Pakistan, there is an option of send free SMS to Pakistan. Role of SMS in business world: Very quickly text messages became the need for business world. It widely began to use for marketing of business. Marketing is an essential for every business regardless of its volume, scale, financials and reputations. No matter how well reputed the organization is and how innovative or revolutionary the product is; most important factor always remains how it has been portrayed before the public. With the passage of time, things went bit further and now businesses are enjoying free SMS texting also. Free texting became possible with the merger of text messages and internet. There are many websites offering the facility of sending free SMS. Online text messaging is specifically the blessing for the businesses struggling financially yet want to market their product. Now, they can interact with their customers or potential customers through text messages with very low and sometimes with no cost. To be precise, mobile phones have become such a rage that living without them has become almost impossible.
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