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Choosing a predictive dialer for your sales department can help you increase efficiency and productivity. With a predictive dialer in place, you reduce the time that your sales agents spend between calls and eliminate the human error aspect of incorrectly dialed numbers. A predictive dialer is an automated system that dials prospective customer numbers at random and only connects the line to an available sales representative if a person actually answers the incoming call. When you decide to add a predictive dialer to your sales department, understanding how you should choose the dialer system is the first step to a smooth and effective transition. Knowing how to evaluate your options will ensure that you find the perfect system for your company, whether you have a small sales team or a large corporate department. First, you need to evaluate the number of lines you need on your dialing system. Eliminate any possibilities that do not have the capacity for the total number of lines you need. If you have a sales staff of 75 people, you need a predictive dialer that will handle that capacity to ensure that all of your sales representatives can work. You should also check the response times for the systems before selecting one. Some of the systems have a memory capacity that allows it to respond quickly, routing calls without any lag time. When you are concerned about productivity, make sure the predictive dialer system you are considering responds quick enough for your needs. Any lag between the time the customer answers the phone and the connection with the sales agent can result in disconnected calls when the person on the other end decides not to wait for the connection. You also need to determine if your call center software should be based on a Windows platform or a Linux platform. Choose the platform that integrates best into your existing call center system. Decide whether or not you need a dialer that will automatically leave a message when the dialed number results in an answering machine or voice mail system. If you want a system that will leave message, make sure the dialer you choose has the functionality. You can set a recorded message that should be left, customizing it for your own needs. Before you settle on a single platform, see if you can test it in a production environment first. Real-time experience is priceless when you are making a significant decision such as a dialer for your sales team. Ask about the statistics and evaluations done to determine the accuracy in the live call predictions by the system. Inaccuracies that result in connecting sales agents to a disconnected line causes wasted time and a reduction in your company's overall sales productivity. A higher accuracy rating makes the system more effective for your sales needs. Implementing a predictive dialer is a great method for making sure that your sales team spends more time on productive, active calls than sorting out customer numbers, dialing and responding to hang-ups and answering machines. When you consider the price of implementing the predictive dialer of your choice, consider the return on investment to be sure that it is cost-effective for your business. Calculate the additional revenue potential from the additional active call time, and the saved salary expense for downtime that will no longer occur between calls. You should also include the upfront expenses of any additional equipment that you will have to purchase during installation. If you are paying a monthly fee for maintenance and upgrades, you should account for these expenses as well. A true analysis of the return on investment accounts for every related cost and benefit.
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