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It won’t be wrong to say that mobile phones are blessing. Invention of smart devices has further boosted the demand and importance of mobile phones. On the onset, mobile phones were used merely to make calls to other mobile holder. However, with the passage of time and advancement in mobile phones; people learnt to use it for multiple reasons. Today, things have gone so far that mobile has permeated in our lives quite deeply and survival without it seems to be impossible. One cannot disagree with the fact that SMS function of mobile phones is most underrated function. People use it endlessly; yet takes it for granted. There have been incessant developments in the field of telecommunication off lately. Nevertheless, merger of telecommunication with internet and information technology gave it a totally new dimension. Although, sending a text message through mobile phone is not expensive at all; however the option of send free text online is simply revolutionary. This option enables a person to send free SMS via internet. In this article I will highlight that how important text messages through mobile phones have become for our business; specifically for the most important business activity called “marketing”. Introduction to SMS marketing: “SMS marketing” as name suggest is about promoting the product or services through sending mobile text messages to people. Off lately, it has become one of the most sought after marketing tool for businesses of almost every scale. It comes along with some great and amazing benefits. Some of them are given below: - Access to great number of people: there used to be a time when people would opt for mediums like television or news paper to convey their services or products to great number of people. Since the advent of text messages, this is being done through mobile phones. Businesses create a data base of contact numbers and keep on interacting with them and apprising them about the updates of their business.
- Cost effective: this is the benefit of SMS marketing that outclass every other benefit. As mentioned above, medium of marketing for an enterprise used to be television or print media and it would cost a lot. It won’t be flawed to say that mammoth organizations would vie each other on the basis of their marketing budgets. The one with thick budget would leave behind the one with meager budget.
SMS marketing, particularly, is the blessing for small or budding enterprises. At the outset of operations, organizations usually struggle with the cash. This problem would hamper many ambitious organizations to compete with the established one. Now, things have changed. Cost of SMS marketing is unbelievably low. And now businesses can even send free text messages online by using internet. In a nutshell, text messages has made the things unbelievably easier for the small businesses.
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