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Building a business website is one of the most significant steps to establishing a brand identity. The internet has become a focal point when it comes to reaching consumers. If you want to expand your customer base beyond your immediate neighborhood, a website is virtually essential. Your website can be a fantastic marketing tool and reach millions of customers daily, or it may languish in a dark corner of cyberspace where your potential customer base may never see it. The key difference between the two fates is search engine optimization. If your site is not optimized for the major search engines, you may not find your link returned in primary search results. Boostability specializes in helping small businesses create an optimized site that will appear in search results for the primary keywords associated with the company. Boostability can help you grow your business by increasing its visibility. If your site is ranked poorly by the search engines, it may show up as far back as page five or six of the results. Many of the search engine analysis reports indicate that consumers rarely look beyond the first one to two pages of a search engine's results. If you want your website to be effective, you need to improve your site ranking with the search engines so that it appears in the top results. The lower your site is ranked, the less likely it is to be seen by the consumers you need to reach the most. One of the keys to search engine optimization is to make sure that your site is easy for the search engine indexing robots to navigate. The robots should be able to navigate through all of the links on your site. Make sure that your keywords are relevant to the content, appear in the text and are not overdone. You want to avoid overstuffing keywords throughout the text. A careful balance of keyword use is the most effective way to help the search engines rate your site. Add new content regularly. The more often you add content, the more frequently the search engines will be back to index your site. The sooner new content shows up in search results, the more timely your consumers will consider your site's information. If you are unsure how to balance the information you need to add with the keywords that the search engines need, Boostability can help you optimize your site's content. If you want to provide search engine optimization services to other small businesses, having the tools to help improve sites is essential. You can partner with Boostability to get access to the company's small business optimization services. Along with the standard website optimization, Boostability also provides local search optimization. If you are working with a small company that wants to capitalize on the neighborhood and nearby areas, focus on the local search results. Some search engines will return localized results that show you where the business is in proximity to your area. These results are key for growing your local customer base. Many consumers turn to the web first when looking for specific products and companies. It is essential that your company has a web presence that clearly illustrates the services and products that you offer. You can tailor your site with useful information, tips and tricks that your customers can use on their own to improve their situation or solve common problems. The more useful, reliable information your site contains, the better the search engine results will be. Make sure that your content is unique so that you are not penalized for duplicate content or publishing content that is easily found on other sites across the web.
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