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Social Media activity is on all time high these days. Earlier social media was strictly considered for personal interest but with time they tremendously evolving into a commercial platform. Social media activity on mobile devices is going haywire. People just love to share photos, update status, check in their current location and many other activities via their mobile devices when they on the run. Over the last two years the mobile have transformed the way people interact globally and how they make use of mobiles. Let’s talk about social media marketing, a hot business these days. Have anyone ever though the significance of so called Log-Out screens of all social media websites like FaceBook, Twitter, LinkedIn etc can actually boost the downloads of mobile applications. It is because, simply plugging of applications will not be enough in order to drive more apps downloads. Mobile apps developers must understand that only developing app is not the business, to serve it in an attractive and noticeable manner is also important. Currently, Facebook, Twitter and LinkedIn all are utilizing their Log-Out screens to encourage users to download their mobile apps or visit mobile version of website or simply signing up for the SMS program. They are successful to some extent but then with some little tweaks downloads can be more accelerated. As per the expert Mobile apps developers, Social Media Log-Out screen has the great potential to serve as the opportunistic platform to extend their mobile brands. They always believe in tracking the traffic coming from Log Out screen to understand the volume of downloads. It is beneficial because using a mobile call-to- action on log out screens can be effective for social media companies to connect web and mobile usage. Mobile apps developers can do this to produce great results by keeping the call- to action as simple for consumers to notice and amore action-driven as possible. Facebook Log Out screen The company utilizes the complete screen to inspire users to download the Facebook mobile app. Facebook asks the user to enter their phone number and an SMS is sent on the mobiles with a link to download the app. Here, is the point where Facebook lacks. The link in the text message directs the user to mobile version site of Facebook and then users have to select the app store. The company can actually ease the process by simply directing the user to the appropriate app store. Twitter on Mobile Twitter has some where better log out screen with a catch for all users using different mobile devices. Twitter call-to-action is very straightforward with twitter’s app promoted with both a picture and an app store download link. It has download link for the entire leading mobile app store like iPhone, Android, iPad, Blackberry, windows, Nokia s40’s devices. The user can simply tap on the desired device or enter the email address and get a direct link to download. Moreover, it also uses the screen the screen to promote its mobile website by letting users get the glimpse of what it looks like. But yet it fails to actually make user to switch to its mobile version. LinkedIn LogOut screen with missed connection LinkedIn also fully tries to promote its mobile site via its Log Out screen and also asks user to learn more. Once user taps the link it displays oh what all platforms Linkedin is available and users can download the app as their requirement of the device. In comparison to Facebook and Twitter, it is not much effective in turning call to action of users from desktop to mobiles. There, mobile apps developers has plenty of opportunity to transform this page into more potent brand promotion platform.
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mobile applications, mobile application development, mobile application developer, mobile application developers,
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