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Let us face it, in the Malaysian economy, which is increasingly becoming connected through the internet and supported by IT infrastructure and service, the need for IT solutions has become even more paramount. This creates an opportunity for IT consulting services like yours to get more business coming into your firm. Of course, there is also the fact that competition is fierce, not just from other local firms but also foreign services that has invested in the country. Conducting a B2B lead generation campaign is needed to generate the necessary IT consulting leads. Now, if you do not have the necessary skills to do that, then you might have to invest in an appointment setting firm that will help you set up meetings with prospects. But you have to be sure that you are choosing the right ones. So, how will you do that? You need to remember a couple of pointers: First, do not go immediately for the cheapest. Believe me, such firms are cheap for a reason, and you may not want to know why. Verify first if, for that price, you really will get the promised sales leads. Second, you need to know how to communicate with the other party. One of the biggest reasons why outsourcing the lead generation campaign turns into a disaster is because the client fails to communicate exactly what they need. Appointment setters are no mind readers. They need to know exactly what is in your mind. Third point to consider is in terms of value. There is no point in outsourcing to a certain agency if they could not add more value to your firm or organization. You need one that can boost your image in the public as well. Fourth, consider firms that can provide you with a long-term service. If cost-cutting is really your concern, then you should find someone who can do your work on their own even for months. Fifth, you should look for appointment setters who are flexible enough for the job. The IT industry changes all the time. You need to be sure that you have people ready to address any sudden change in trends. Next in the list should be in terms of work given. Try giving your outsourcers the job piece by piece. For example, a telemarketing firm is made to contact prospects for one month, have them qualify the leads in the next, and so on. This will help keep them focused on the job at hand, and make it easier for you to monitor progress. Also, do not pay upfront. You might get cheated out. There are just too many frauds out there. In case you find a legitimate firm, you will still want to have some form of motivator at the ready (i.e. monetary). Lastly, keep a Non-Disclosure Agreement handy. This can help you protect sensitive business data. It can also serve as a powerful legal document in case something goes wrong. Remember these pointers, and you will never go wrong when outsourcing your B2B lead generation needs. Jayden Chu helps companies in Malaysia and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.my
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