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Prada is one of the most famous fashion brands, which is loved by large numbers of females around the world. The fashion brand is named after its founder--Mario Prada. In 1913, Prada established the first boutique in downtown Milan. The fashionable design and excellent quality handbags, luggage, leather accessories and cosmetics cases and other products become the love and pursuit of the royal family and noble society. Today, this boutique still enjoys a good reputation in the Italian upper classes of society. The value embodied in Prada has been regarded as extraordinary enjoyment in everyday life. Nowadays, Prada has covered various kinds of ornaments including jewelry such as earring settings, necklace, and handbags and so on. In 1978, this historic famous brand was added new development elements and vitality. Prada’s granddaughter established business partnership with experienced luxury producer Patrizio Bertelli. During 1970s, the environment o fashion circles changes; Prada was near the verge of bankruptcy. In 1978, Patrizio Bertelli led Prada towards a new milestone. Miuccia served as the chief designer, brought the legend of challenge and innovation for Prada through her talent of fashion talent. Patrizio Bertelli, a creative entrepreneur, not only established Prada a worldwide product distribution channel as well as the mass production system, also perfectly combined Prada traditional brand concept with modern advanced technology. When Miuccia took over Prada, Prada is still a small brand popular in Europe. The intergenerational fashion brand is easy to decline without some innovation and breakthroughs. She looked for different new materials from traditional leather, after multiple attempts, she found nylon fabric characterized by lightweight, durable foundation from the Air Force parachute material, and then "black nylon bag" rose to fame overnight. During 90 years of the 20th century, minimalism emerged with the slogan of “less is more”, while the Prada simple design with uniform aesthetics exactly coincided with the trend. In 1993, Prada introduced a series of autumn and winter menswear and men's shoes, which suddenly became the best style for the pursuit of popular modern minimalist and modern accessories. The late 1990s, due to sports fashion fever, Prada introduced Prada Sport line with functional and popular design, resulting in a whirlwind. After 20 years of effort and struggle, the brand continuously developed and evolved. The majority of Prada products is clothes, handbags and accessories. All of its accessories are all designed elaborately; even all the pendants for jewelry making are exquisite. Prada has developed from a small family business to the world's top luxury brand. A total of 166 boutiques directly operated by Prada located in the world's major cities and tourist attractions. For mass production, Prada never give up high requirements for products quality, never compromise on the quality has become Prada's corporation philosophy.
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