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Customers want to go to a store that offers attractive merchandise, displayed in a manner that’s organized and easy to find. They also want to find bins filled with items and appropriate merchandise by the signage. However, just like kids, if a shopper doesn’t want something after it’s in his or her basket, it doesn’t always go back to the right area of the store. All these things mean you have to become vigilant in keeping the store organized and attractive. There’s more to merchandising than daily housekeeping duties. You have to give customers something to look forward to when they come to your store. If you have the same items displayed in the same area, at the same price every day, you’ll still have customers come to the store. However, they’ll only come when they need an item or when they do specific weekly shopping. If you offer something different, specials or new featured items daily, you’ll find that shoppers return more frequently to see what the daily special will be. It adds excitement to the trip and brings people back more frequently. Increasing daily traffic is one key to having a successful business. If you increase your traffic by any percentage, you’ll find your profits increase too. It’s the nature of the dollar store business. Most people feel like they can indulge themselves in a few new interesting items or see a bargain when they simply intended to browse for a bit. Impulse shopping contributes dramatically to the bottom line at a dollar store and increased traffic means more people who want to indulge themselves with a purchase at your store. Attractive window displays can also increase your traffic to the store. If you have the same display week after week, it won’t draw attention, but new displays each week can. When a holiday is just around the corner, remind your shoppers of items they might not have for the holidays or some they didn’t think of that could add to the celebration. Interesting window displays not only brings back established clientele, it also brings in new customers who find it whets their appetite for a bargain. If you spend some time every day planning new displays, changing the signage, creating new end caps or organizing and decorating for a holiday, your store will beckon new customers to shop and retain those already loyal ones. There’s nothing better than an unadvertised daily or weekly sale item to keep customers popping in the door to see what bargain lurks on the shelves for this sale. By doing a little each day, you’ll find repeat business and lots of happy shoppers. Looking for a dollar store merchandise suppliers or quality dollar store merchandise? JC Sales Wholesale and my company, Opening A Dollar Store, can offer the support you need to achieve long-term success.
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