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When you optimize your website with content, it doesn’t necessarily translate to high traffic right away. There’s a difference between content to meet an obligation and good content. An SEO India company knows the importance of organic search engine optimization but there are two ways to get there: one is using the black hat technique while the other uses white hat technique. There’s a massive difference in the philosophy between the two. Read on. Black hat Black hat, for lack of better word is working to cheat the system. First off, search engines work by sending spiders or robots that will search and browse through all the sites in the Web. They look for content, links, addresses, pages and the like. Every system has a loophole and they spend all their time looking for it in search engines instead of helping their clients attract traffic through good old hard-work. Of course, their clients are elated by the results as they immediately get high rankings in search engine. But this is only artificial and as search engines continue to tweak their systems, specifically to weed out these artificial rankings, you will find your website to be the first to be affected if you employ the services of an SEO India firm that uses black hat techniques, and watch your website disappears. White hat Regardless of how many times these search engines modify their algorithms; there would hardly be any dent to your website because the SEO Services India Company ensured that it has a solid foundation. Just think of it as building a house made of bricks and mortars as opposed to the weaker materials used by black hat proponents while the algorithm can be likened to a tropical storm. The weaker materials might initially withstand strong winds but it is only getting stronger and more devastating, pretty soon, the house with weaker materials will get blown away. Attract traffic by value-adding It’s clear by the above examples which of the techniques you should choose. The black hat technique may be successful in driving people to your site but once they get there, if you can’t offer anything they would be out of there faster than you can say “wait!” Go with an SEO Company Indiathat can optimize your site by giving you good content as well as improving on the peripherals like XML, address, cutting redundant pages, links and site maps. http://www.wildnettechnologies.com/seo-india/
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