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A badly produced but well targeted letter will almost certainly produce a better return than a well written badly targeted letter Nike Air Max Heels. You may have a particular target audience already decided, for example, lawyers. You will be able to get lists of lawyers from more than one source, that can be tested Air Jordan Heels. Equally you'll have the option of mailing to a named individual, or to a job title, so you can test that too. So far that's at least four permutations provided you use 2 data suppliers Nike High Heels. It would be 6 if you used 3 suppliers. If you hadn't narrowed your field to one sector, then the choice of tests to run could be massively increased, but it's not practical to take it to the extreme Cheap Nike Heels.Targeting is everything, you must get that right, and you can only find that out if you test. Looking at the envelope, you have a huge number of choice here too. You can send plain with a stamp, or printed with a message. You could make the material from an unusual paper, print in full colour, use different sizes. You could print different designs, use different taglines and the like. Depending on how your envelope is made you may be able to run multiple designs for a minimal charge. The nature of some jobs is that they are printed 2 or 3 or up on a sheet, so you will be able to produce equal quantities of more than one design. Even if it's not free, chances are that it won't be hat expensive for a plate change. For the letterhead, you can change the material. Studies by paper merchants have shown a 20% increase in response just by changing to a textured paper. The copy itself on the letter can be changed, offers can be changed. The number of options to test here is almost limitless.Moving on to the leaflet, the same applies here as did for the letterhead. Copy, material, imagery; they're all fair game.Last but not least we move on to the BRE. There's not a huge amount you could do here. White or manila envelopes perhaps Maybe even a coloured BRE if it isn't going to cost a lot, why not try it.Using these methods over time you can increase the effectiveness of your mailings. Always test, even when you think you have the perfect pack, continue to run a test campaign against it, even if the difference between the two is really quite small. If you continue to do this, your costs to acquire a customer should fall and fall.Overall, the point is that there an almost infinitely large and almost limitless opportunity for testing.
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