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Ensure Your Writing Motivates Your Readers by Craig Harris
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Ensure Your Writing Motivates Your Readers |
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Education
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Whichever method of the written word you choose, be it in a newspaper, on your own website or on leaflets put through doors it is important that you are aware how to use the correct words in order to grab the attention of the reader and encourage them to take action on what they have read. Use Emotion As A Motivator Emotion is of much more interest to readers than just reading and learning about hard facts and people are much likely to respond more quickly when they have read something of interest. Clearly, you will need to focus on informing the reader of the products on offer and supplying general details about your particular business, but moderation is the key here. Don't bore them with technicalities to the degree where they click off your website or throw your mail straight in the bin after reading the first few lines. Use Words of Action Action words should be used throughout your writing as readers whose interest is not held are unlikely to ever become your customers. Instead of just listing detail after detail, action packed writing will not only emphasize what you have on offer but it will stay in the minds of the readers who will refer to it again at some time in the future. Tell Your Readers What You Want From Them Excellent copy writing provides many important characteristics. However, to be successful you need to let your readers know just what it is you want from them. The best way to do this is to tell them in a simple, straightforward manner. Direct phrases such as "Sign up now" or "Order today" are great call to action phrases, but then of course, you have to explain how these commands should be met by providing a link, or a telephone number or some other contact for them to use. Give The Customer A Deadline Setting a deadline can be an extremely powerful motivator. If a customer is undecided about whether or not to buy your product or to join your mailing list, giving the customer a dead line can make a huge difference to the end result. Readers will be concerned that they will miss out on available discounts if they do not act quickly and this sense of urgency will prompt them to get moving and sign up within the given time frame. Encouraging action and evoking emotion through your writing style will provide the interest and motivation for the customer and this in turn will greatly improve your chances of the reader developing into a new customer. order an essay
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