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No aspect of technology or telecommunication has changed our lives the way mobile phones have. Mobile phones were indeed the watershed in the world of communication and changed the mechanics and dynamics of communication for good. It has invaded so vehemently into our system that survival seems to be extremely tough without the help and assistance of cell phones. What makes mobile phones and telecommunication so special and beneficial is the continuous evolution they are going through. There have been significant developments off lately in the field of telecommunication. Consequently, ways of communications have totally changed in the past one decade. Field of communication has been evolved from the writing letters to send free text. Although, latest development in the field of communication has made huge difference in almost every factor; but business world has been influenced greatly. There used to be a time when businesses would be most worried about the marketing activities because they would consume most of the cash. However, since the advent of mobile phones and technology laden telecommunication; businesses are making great use of mobile phones to market their business. Things have changed especially for the third world countries. Communication system in developing countries was dilapidated before the advent of mobile phones and text messages. This is the reason that cell phones and text messages permeated quite swiftly in countries like Pakistan. Things have gone even bit further and now there is even an option of send free SMS to Pakistan. Benefits of text messages to the business: - First and foremost benefit of SMS to the business organization is it is quite cost effective. Before the advent of SMS, business enterprises would have to spend huge amount of cash for the marketing purposes. Text messages are the huge relief for the business organizations. Now, business can interact with the customers by spending a very low amount of money and sometimes even free. Free by using the facility of send free text messages. Yes, text messages can now be sent free by using the internet.
- Second benefit of text messages is their reach. It enables business organizations to convey their message to larger number of people in minimum time and expenditures. This is the reason that even enormous organizations with fat marketing budgets are opting for this option for the marketing purposes.
To be precise, mobile phones and text messages have made a huge contribution in the world of business.
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