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Cosmetic companies used to cater primarily to women. Now, however, there is a burgeoning market for personal care products designed exclusively for use by men. One of the items being purchased in growing numbers is After shave balm. It usually has a creamy texture, so it spreads easily over your cheeks, chin, upper lip area and neck. These are the spots most likely to become irritated by the repeated scraping of sharp razor blades. Applications of balms soothe the skin while adding moisture to protect against the elements. If your epidermis is particularly sensitive, you would probably be better off using an unscented product. Those who have normal skin may prefer something with fragrance added. This can be enticing to women, as long as the smell is not overpowering. More and more men are giving up plain soap and water in favor of face cleansers that will not dry out their skin. They may also use moisturizers developed for day and night use, as well as eye creams to help prevent the formation of wrinkles. Clay masks are also beneficial when used on a weekly basis, because they remove impurities and have a tightening effect. It's also more common these days to see males taking advantage of spa treatments. For example, facials are excellent because dead skin cells are removed. The result is a more youthful appearance, which can lead to greater confidence and may also provide you with a competitive edge in the high stakes of the business world. There is no reason to be shy about buying and using personal care products for men, including after shave balm. However, if you are reluctant to shop in person, there are plenty of deals available over the internet. When you do things this way, it is often possible to save money on shipping by ordering several complementary items from the same line. The Art of Shaving has become the best-selling men’s brand at high-end department stores. For more information about After shave balm visit us today! (http://www.theartofshaving.com/After-Shave-Balm/00670535250036,default,pd.html)
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