|
Reliance Life Insurance launched new distribution channel- Life Plaza. It is launched to create awareness among prospective customers about life insurance, their products and services and fulfilling needs through financial planning. RLIC is the first company to take initiative of post sales services in India through distribution channel. Main aim of Life Plaza is to create awareness of life insurance and its product and services. Life Plaza was introduced by Mr. Malay Ghosh, President and Executive Director, Reliance Life Insurance. "The main objective of our new distribution format is to generate greater awareness about life insurance in and around different locations where these Life Plazas will operate and create a pull for life insurance products. Need fulfillment of customers at the venue through our products and services is the ultimate goal of Life Plaza," said Mr. Ghosh.
Inspired by best practices of Nippon Life, Reliance Life Plaza would promote need-based sales, fill service gaps and also offer financial and value-added services such as tax and financial planning, Aadhar card registration, pan card generation, health check-ups and nutrition counseling.
All Life Plazas will be managed by RLIC employees, who will handle customers' queries and process the documentation instantly at the venue, with a view to tapping new customers and also providing service to existing RLIC policyholders.
Related Articles -
Life plaza, RLIC service, life insurance service,
|
