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Today (26th October 2012) it was announced that Joanna Fisher is joining independent out of home media specialist, Talon Outdoor, in the newly created position, Head of Retail. Nick Jarman, Talon’s Managing Director explained ‘We have seen significant growth and change over the past few months and it was apparent that we needed a retail expert to help us better meet our clients’ demands. We wanted to offer the authority expected of us so we were delighted to be able to recruit Jo. Her experience of nearly 20 years working with leading clients such as Sainsbury’s, Morrisons, Specsavers and Orange, fitted the position perfectly.’ Jo Fisher added ‘I am truly delighted to be joining Talon and it is very exciting to be moving back to an independent agency. Over the past few months Talon has really started to grab the sector’s attention and clearly has some audacious plans for taking out of home forward - and I am looking forward to be part of this very much.’ Talon, which hit the news back in the summer when former Kinetic head, Eric Newnham, re-entered the out of home media sector (OOH) by becoming a shareholder, has seen significant growth over the past few months. Not least of these was when it was announced that Frank Bryant will be joining the business in late February 2013, in the capacity of Director and Shareholder. At the time Newnham explained his rationale for re-entering the sector, he said ‘I have spent quite some time developing my passion and understanding of the latest in digital and mobile communications. Consequently I have a clear vision as to how outdoor can adopt some new technologies and Talon’s size and independence gives us the perfect platform to explore these to the full. The current specialist sector is polarized and we think there is huge potential for an independent agency – such as ours - to introduce some fresh thinking. Clearly traditional outdoor delivery will be a fundamental part of our business but we want to work with new clients and embrace the exciting opportunities technology presents.’ Talon was founded in 2007 by Nick Jarman and is the UK representative of IOOH (International Out of Home), a global network of independently owned outdoor specialists which cover 15 countries and collectively bill over £100m. In a rapidly evolving media and communication landscape, it is determined to remain independent of the large group owned networks in order to offer more flexibility to its customers. Talon’s services include traditional outdoor media, digital, mobile, experiential and event sponsorships communications.
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