The famous catering equipment Phoeniks may extend its current network of dealers of catering equipment in Australia. Today, Phoeniks works with 20 dealers approximately. If such companies truly help the company distributing European high quality catering equipment all around Australia, Phoeniks’s manager Jacques MORIN thinks that Phoeniks could target more Australian cities. At the moment Phoeniks is very active in Victoria – in Melbourne especially – and in Sydney. Thus, they mostly sell catering equipment melbourne while they could equip many other hospitality businesses located in smaller Australian cities. Indeed, the most sophisticated hospitality businesses are not necessarily located in the biggest cities of Australia. Therefore, developing a strong network of dealers of catering equipment who would be located in smaller cities such as Adelaide, Cairns, Darwin or even Perth would be relevant and not absurd at all. Just to remind, Phoeniks delivers innovative catering equipment imported from Europe to Australia. They work in coordination with 9 European exclusive partners who have developed world famous brands in the catering equipment industry. Distributing quality catering equipment everywhere in Australia Today, Phoeniks supplies European catering equipment in almost every Australian capital city. Yet, there still are many cities left such as Darwin where hospitality businesses could need high quality catering equipment in spite of the weak activity of the city. Actually, the objective of such an action would be to become the Australian reference among all catering equipment suppliers. As Phoeniks’s founder has experienced the Australian catering equipment industry – a market which has quite a lot of potential – for more than 4 years now, he is deeply convinced that Australian hospitality businesses still have much progress to make. If you indeed compare Australian catering equipment with European catering equipment, you will easily notice that European catering equipment is generally much more advanced and sophisticated. In view of such technologic differences, Jacques is absolutely persuaded that bringing European innovative catering equipment to Australia is one the main key solutions to develop the Australian hospitality industry as fast as possible. Thus, extending the network of catering equipment suppliers would definitely be beneficial for many Australian hospitality businesses. Distributing catering equipment in Asia? As Phoeniks is a fast growing catering equipment supplier, they even consider offering innovative catering equipment to south Asia one day. So it won’t deal with delivering catering equipment sydney or catering equipment Melbourne: going to the Asian market one day could be a great – but not impossible - challenge for the Australian catering equipment supplier Phoeniks. Some Asian countries indeed have one of the fastest growing markets in the world and it would be quite interesting for Phoeniks to start delivering catering equipment there. Yet, the company will first focus on its national network before facing international challenges. Australia first!
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