Baidu, Inc. (NASDAQ: BIDU)
BIDU (?Baidu?) previously reported its unaudited financial results for the third quarter ended September 30, 2012(1). BIDU (?Baidu?) reported total revenues of RMB6.251 billion ($994.6 million) for the third quarter of 2012, representing a 49.7% increase from the corresponding period in 2011.
(1) This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.2848 to US$1.00, the effective noon buying rate as of September 28, 2012 in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.
BIDU (?Baidu?) Online marketing revenues for the third quarter of 2012 were RMB6.246 billion ($993.8 million), representing a 49.6% increase from the corresponding period in 2011. Baidu had approximately 390,000 active online marketing customers in the third quarter of 2012, representing a 28.3% increase from the corresponding period in 2011 and a 10.8% increase from the second quarter of 2012. Revenue per online marketing customer for the third quarter was approximately RMB16,000 ($2,546), a 16.8% increase from the corresponding period in 2011 and a 3.2% increase compared to the second quarter of 2012.
BIDU (?Baidu?) Operating profit was RMB3.297 billion ($524.6 million), representing a 48.1% increase from the corresponding period in 2011. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB3.354 billion ($533.6 million), a 48.0% increase from the corresponding period in 2011.
BIDU (?Baidu?) Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB3.064 billion ($487.6 million), a 59.5% increase from the corresponding period in 2011. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the third quarter of 2012 amounted to RMB8.76 ($1.39) and RMB8.76 ($1.39), respectively.
BIDU (?Baidu?) Adjusted EBITDA (non-GAAP), defined as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB3.724 billion ($592.5 million) for the third quarter of 2012, representing a 48.4% increase from the corresponding period in 2011.
** BIDU (?Baidu?) currently expects to generate total revenues in an amount ranging from RMB6.155 billion ($979.3 million) to RMB6.345 billion ($1.010 billion) for the fourth quarter of 2012, representing a 37.6% to 41.8% year-over-year increase. This forecast reflects Baidu?s current and preliminary view, which is subject to change.
Baidu, Inc. (NASDAQ: BIDU) is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu?s ADSs trade on the NASDAQ Global Select Market under the symbol ?BIDU?. Currently, ten ADSs represent one Class A ordinary share. For more information about Baidu, Inc. please visit http://ir.baidu.com, and http://www.baidu.com.
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