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Search engine optimization or SEO is the method to propel your site to the top of the results in Google, Yahoo or Bing. Statistics have shown that if you fail to land on the top 3 in the search engine results page, 80% of consumers may ignore your site. Meanwhile, the PPC or pay per click is an advertising tool where you pay every time somebody clicks on your ad. The preferred programs used for PPC include Google AdWords, Microsoft ad Canter and throw in Yahoo Search Marketing in there. SEO Services in India can deliver keyword-rich content or PPC, depending on your needs. What’s the difference between the two? While both SEO and PPC can drive traffic to your website, the method of doing so differs. Search engine optimization focuses on delivering good content that are driven by keyword-rich articles, blog posts, video blogs and the like. SEO (Search engine optimization) will also include optimizing the design of your website so it will also attract the attention of search engines which will then index your site into their database. The PPC works by also using keyword-generated ads and placing them in prominent places in search engines for a fee. In terms of price, utilizing SEO Company India may initially require more capital infusion because of the complexity of the task but the price goes down once the infrastructure is in place and succeeding traffic will be free. Which is better? You can’t really say PPC (Pay per Click) services are better than SEO India Services. The better question should be, which method should you use that will be perfect for your needs? Purpose and targets drive Internet marketing campaigns. If you want quick results, then you can opt for PPC since your ads will immediately be displayed where people can immediately see them. One drawback, however, is that your ad will only last so long as you continue to pay. SEO is a more laborious process but the impact is more long term so ROI is more sustainable. Perils of advertisement There’s also one thing you need to learn about PPC (Pay per Click). People generally disregard ads in search engine results page and instead go directly to the top website listed in the page. This means that consumers generally trust the organic listings for the relevant information more than the ads. But in order to be sure, you can just hire a company that offers both SEO Services and PPC—that way you get the best of both worlds. http://www.wildnettechnologies.com/seo-india/
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