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Grasp the Development of Mattress Industry from Five Aspects by olive zhu
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Grasp the Development of Mattress Industry from Five Aspects by OLIVE ZHU
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| Article Posted: 11/06/2012 |
| Article Views: 46 |
| Articles Written: 286 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 430 |
| Article Votes: 0 |
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Grasp the Development of Mattress Industry from Five Aspects |
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Business
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Design and R & D Capabilities of Mattress
With the improvement of the quality of life, people have put forward higher requirements on the comfort, environmental protection and novelty of furniture supplies, especially mattresses. To meet the preferences of different groups of people, we must accelerate the speed of rich variety of spring mattresses and product innovation, and this requires furniture enterprises with superb design techniques.
Brand Awareness of Spring Mattress
Human will spend one-third of the time in bed. In recent years, with the promotion of scientific and technological knowledge, the concept of healthy sleep is deeply rooted in people's heart, consumers pay more attention to the furniture product quality and environmental performance; while in the context of market products serious homogenization, brand is undoubtedly the most intuitive and instinctive orientation for consumers to choose.
Channel Building Capacity of Spring Mattress
Sales channel is not only the terminal for furniture enterprises to realize profits, but also a platform to deliver product information directly to consumers, such as the information of bonnell spring mattress and make use of marketing network advantage, enterprises can launch its own product in a steady stream through the marketing network to seize market opportunities. The product will be at a disadvantage in the competition in the market without perfect marketing network. Establishing a nationwide sales network and the implementation of effective management is the key to the long-term survival of the furniture companies. Furniture terminals concentrated in large home stores and shop area with high decoration requirements and difficulty obtainment. It takes a big investment and high cost of the follow-up management to build self-outlets, and there are uncertainties on the control of the development of the franchisee, which formed a higher threshold for market access in the channel level.
Management Capabilities of Mattress Manufactures
Capacity and sophistication of enterprise management determine the cost and efficiency of business operations, and it has great significance to enhance the competitiveness of enterprises and operating efficiency. It needs a period of long time for the furniture companies to accumulate in the marketing network, research and development, procurement and production management capabilities, enhancing the management ability is a barrier which new entrants must confront to participate in the competition.
Ability to Control Costs of Producing Mattress
At present, the profit levels of the furniture companies increasingly average, only the enterprises with better ability to control costs and the advantage of scale can survive in the fierce competition. So, the ability to control the cost is extremetly important.
This article come from:http://www.soundspeakers.cn/index.php/grasp-the-development-of-mattress-industry-from-five-aspects.htm
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spring mattresses, bonnell spring mattress,
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