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With the prevalence and popularity of fake products continuing to grow, counterfeiting has become one of the fastest-growing and far-reaching economic crimes, affecting all industry verticals. Technology and its latest innovations have provided opportunities for counterfeiting especially for organizations spreading globally. Anyone with simple computer skills and marketing techniques can open an online store to sell counterfeit or illegal products. Counterfeit goods are difficult to monitor and have become widespread, affecting genuine manufacturers at the most. Organizations spend a great amount of time, resource and money to establish their brand value as a brand is how your customers identify with your products. Your company branding is the first thing people associate with your business, making it one of the most important elements that needs to be secure. Your brand needs to be safeguarded and protected from counterfeiters looking to use your image to make inroads into your customer database affecting your bottom line and image. Smart counterfeiters erode the value of the brands they counterfeit. As low-quality, inexpensive fakes flood the market and as more and more customers are deceived by bogus goods, the market demand and thus the market price of a particular brand takes a beating. Loss of revenue caused by counterfeiting of an enterprise’s brand status and intellectual property rights has become serious business. Enterprises should know that their products are being counterfeited and should get an anti counterfeiting solution and strategy to tackle the same. A successful anti-counterfeiting strategy needs to incorporate several quantitative methods to protect your brands against these threats. Brand protection solution providers are a necessary component of any decision, if you plan to expand into international markets and necessary to ensure the brand will always retain its equity in the face of infringement. Effective anti-counterfeiting solutions can provide able protection against such fraudulent products in the market and stop them from infringing on your brand. These solutions can also identify the products that are being sold illegally. They deploy intelligent practices to effectively identify the violators, assess the level of risks they pose, monitor their online activities continuously, provide prompt and real-time reports and execute stringent law enforcements. Brands are unique, and businesses can take necessary steps to ensure that their products are never imitated. Put an end to all brand counterfeiting and fraudulent activities by investing in a proactive anti-counterfeiting Read More About: enterprise risk management, brand management, gray market, Minimum advertised price
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anti-counterfeiting, enterprise risk management, brand management, gray market, Minimum advertised price,
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