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What you need to consider when writing content for websites? Writing content for websites is different from writing for other mediums. The web has been evolving over the past two decades and has become more intuitive, responsive and tailor-made for defined audience segments. This differentiation is more pronounced now than ever before that has helped websites to present relevant and useful information to their targeted seekers. One important point to consider is the “Inverted Pyramid” concept which can help a writer catch and retain reader interest. Why you should use the “Inverted Pyramid?” The inverted or upside down pyramid is a metaphor used by writers and journalists to emphasise the importance of putting the most important piece of information first. It is a widely accepted style of writing journalistic content, especially news stories, where the most substantial and interesting information is incorporated right at the beginning. While writing content for websites, a writer must convey the most newsworthy information first within a text to let readers understand the content after reading the first few lines. Make your content unique Since it is an inverted triangle, the topmost section, which is also the widest part, contains materials that should head the story. The most important facts are presented here. Who, why, how, when, where and what are answered first. The tapering lower part illustrates other information which should feature in order of diminishing importance. This is helpful when you are writing content for websites. It is also referred to as the “Bottom Line Up Front” or the BLUF style. One inherent advantage is that readers can understand a story even if they leave it any point without having all the details. Create content that can be trimmed from the bottom After the most relevant piece of text is presented, a writer should then concentrate on including other important details that are not critical, but allow the reader to better understand the context. General information and background details can be provided towards the tip or bottom of the pyramid. Another idea which supports this kind of presentation while writing content for websites is that the story can be trimmed, starting from the bottom, without losing out on relevance or important details. Don’t pile up all the information towards the end when writing content for websites The inverted pyramid also prohibits too much information upload at the end. This is particularly useful for the time-pressed audiences of today who want their information served quickly. While writing content for websites, one must keep the time-factor in mind: how much time does an average reader need to not only complete reading but also comprehend a piece of content or news. It also allows a writer to end the story with a conclusion – a “kicker” which can act as a call to action – indispensable to marketing communication everywhere. Mark Weyland is a highly acclaimed blogger who has also been writing content for websites for the last twenty years. His crisp and journalistic style of writing has been used successfully by small and large enterprises for boosting their marketing communication.
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