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Microsoft bing goes social in search war with google by 123wert sdfsf
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Microsoft bing goes social in search war with google |
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Business,Business News,Business Opportunities
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Microsoft's move to boost Bing's social networking feaures could finally give it anopportunity to truly take on Google's dominant search engine,analysts say. The updated Bing search engine , unveiled on Thursday, can now include the user comments, likesand activities posted in popular social networks like Facebook andTwitter. Patrick Moorhead, an analyst at Moor Insights & Strategy,agreed with Microsoft's contention that the redesign is "the mostsignificant since Microsoft launched Bing three years ago." "The Bing redesign really is a search revolution and the biggestchange I have seen from them in years," Moorhead said. "Bing could revolutionize social search by tapping into Facebook'sand Twitter's capabilities.
Unlike Google, Bing and Microsoftaren't vying to create their own social media destination, so theycan access the best-of-breed social media sites like Facebook andTwitter," Moorhead added. Bing's new interface, which is expected to move from a private to apublic beta test period soon, offers users a sidebar that focuseson people in the user's social networks and their opinions andsearch queries, Microsoft said. For instance, a user might search for a great local bike shop.Along with the usual search results, there will be a "people youknow who may know" social sidebar that offers up bike shops thatfriends have "liked" or commented on. The social sidebar also is designed to let users ask their friendsquestions about their query topic, and those friends can respondeither through Bing or Facebook, Microsoft said.
"Contrary to their history of unnecessarily overcomplicatingsoftware, Microsoft has shown a knack with Bing for boiling downfunctionality to a useful level," said Brad Shimmin, an analyst atCurrentAnalysis. "I think if anything, it will entice consumers totry Microsoft Bing." Since Microsoft first launched Bing in the summer of 2009, the company faced a daunting task in takingon Google's dominant search engine. Since then, Google has remained dominant. Despite all ofMicrosoft's efforts, including an upgrade in 2011, Bing simplyhasn't been able to take a significant bite out of Google's share.
Now, Microsoft is hoping that its social search capabilities canbecome the game changer the company needs in the battle against Google. By offering its own growing social network, Google+, Google is at a disadvantage when trying to work with widely used offerings like Facebook andTwitter, analysts noted. Microsoft, on the other hand, has strong relationships with bothfirms. "Google needs to play more openly with Facebook as well as othersocial networking destinations, like Pinterest, Quora, Twitter andFourSquare," said Shimmin. "Google cannot afford to close itsborders in defense of in-house solutions." Zeus Kerravala, an analyst with Moor Insights & Strategy, saidMicrosoft advancing the social context of its search engine is agood move for the company right now.
"Bing needed to redesign itself. It was the Dr. Pepper of thesearch market, and if it was ever going to make a move, it neededto do something different," he added. "I think the social searchwars will be a great battlefront over the next few years. Bing hasmade their play and now it's back to Google to respond." Sharon Gaudin covers the Internet and Web 2.0, emergingtechnologies, and desktop and laptop chips for Computerworld.Follow Sharon on Twitter at @sgaudin , or subscribe to Sharon's RSS feed.
Her e-mail address is . Read more about internet search in Computerworld's Internet Search Topic Center. I am Health & Medical writer, reports some information about contour twist pillow , used jazzy wheelchair.
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