|
|
 |
|
|
Facebook's potential for putting user data to work off networkstirs debate by wwy yrj
|
|
|
Facebook's potential for putting user data to work off networkstirs debate by WWY YRJ
|
|
| Article Posted: 11/11/2012 |
| Article Views: 70 |
| Articles Written: 1412 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 414 |
| Article Votes: 0 |
|
Facebook's potential for putting user data to work off networkstirs debate |
|
|
|
|
|
Business,Business News,Business Opportunities
|
|
Facebook's desire to further put its user data to work for thesocial network makes sense because advertising is a major profitdriver, and the company is looking to impress investors ahead ofits IPO. Facebook's business model revolves around serving people highlyrelevant ads, so it should come as no surprise that the companysaid recently that at some point it could launch an advertisingnetwork to display ads outside of its platform. Privacy advocates are raising questions again, calling thecompany's proposed changes an inadequate attempt to quell privacy concerns , but Facebook says it is simply trying to be forthright with itsusers and potential investors. In an explanation of changes document it posted on May 11, Facebook wrote, "We're also clarifying ourexisting disclosure that we might show ads off Facebook to explainthat, if we showed these ads, they may or may not include socialcontext (such as whether your friends have 'liked' a particularbusiness)." "Given how much Facebook knows about its users, the network couldarguably be much more effective than current ad networks which basetheir guesses about you on cookies placed according to the websitesyou've visited.
Of course, it would likely only work if you stayedlogged into Facebook while surfing the Web, unlike with acookies-based approach," reports Forbes , which also cited a privacy expert who said other companies likeLinkedIn and Amazon are already doing it. Facebook says it is simply responding to an audit. "[T]he Irish Data Protection Commissioner's Office -- whichregulates our European affiliate, Facebook Ireland -- encouraged usto enhance our Data Use Policy to be even more detailed about howwe use information," wrote Facebook Chief Privacy Officer Erin Eganin a statement. Source: Facebook Even if the privacy of your data on Facebook and how the socialnetwork uses it doesn't concern you, the changes it plans to maketo its Data Use Policy are worth checking out. A redlined version even shows line by line what was deleted and added to the document-- a highly transparent move for a company so often criticized forinfringing upon user privacy.
The changes Facebook is proposing to its policy aren t final andto get user input on them the company will host an interactive video question-and-answer session on Monday. Follow Christina on Twitter and Google+ for even more tech news and commentary and follow Today@PCWorld on Twitter, too. I am Home & Garden writer, reports some information about toilet tissue stand , aluminum window blinds.
Related Articles -
toilet tissue stand, aluminum window blinds,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
STEPHEN BYE
Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
